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Pioneer Woman Casserole Dishes

Fail

Buyers convert on only 0.7% of searches, so Pioneer Woman Casserole Dishes is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$56K/yr216K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
26%top-5 click share · 42 brands · 95 sellers

Flapen Score

Pioneer Woman Casserole Dishes against its category

The dotted line is the Home & Kitchen average. Past it, Pioneer Woman Casserole Dishes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pioneer Woman Casserole Dishes market on Amazon at a glance

Shoppers on Amazon United States searched for Pioneer Woman Casserole Dishes 216K times last year and spent an estimated $56K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
0.7%
Market size, estimated
$56Ka year
Peak month
December4.3× the quietest month
Top search term
pioneer woman casserole dishes33K searches a year

02 · Price

A sale here is worth $38.38.

Listings sell for $38.38 on average, from $13.79 to $92.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.38 that is $0 to $4K a year per listing.

Average price
$38.38inside the $15 to $100 sweet spot
Price range
$13.79–$92.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #257 within Bakers & Casseroles. It carries 344 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
87%
Out of stock, average day
12.0%
Average rank
#257in Bakers & Casseroles
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
344per listing
Listings tracked
75

04 · Newcomers

5 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pioneer Woman Casserole Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

95

Top-5 brand share

59%

Top 20: 87%

Top-5 click share

26%

Top 20: 64%

Open market

38%

  • Brand 126%
  • Brand 214%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Pioneer Woman Casserole Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Pioneer Woman Casserole Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pioneer woman casserole dishes33K/yr
  • cute baking dish22K/yr
  • pioneer woman bakeware34K/yr
  • pioneer woman baking dishes24K/yr
  • cute casserole dish13K/yr
  • the pioneer woman bakeware21K/yr
  • vintage casserole dish14K/yr
  • pioneer woman casserole dish with lid7K/yr
  • vintage bakeware6K/yr
  • decorative casserole dish7K/yr

Reviews and returns

What reviews say buyers love and hate about Pioneer Woman Casserole Dishes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Not true to size”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pioneer Woman Casserole Dishes questions

Answered from the same tracked data.