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Pink Towels

Maybe

Products sell for $26.89 on average, inside the sweet spot. But the average product has 10,338 reviews to catch up to, so Pink Towels is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$908K/yr1.4M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
40%top-5 click share · 25 brands · 30 sellers

Flapen Score

Pink Towels against its category

The dotted line is the Home & Kitchen average. Past it, Pink Towels is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Towels 1.4M times last year and spent an estimated $908K. The top 5 brands take 67% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $908K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
2.4%
Market size, estimated
$908Ka year
Peak month
July1.7× the quietest month
Top search term
pink towels327K searches a year

02 · Price

A sale here is worth $26.89.

Listings sell for $26.89 on average, from $12.14 to $47.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $26.89 that is $20K to $27K a year per listing.

Average price
$26.89inside the $15 to $100 sweet spot
Price range
$12.14–$47.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #109 within Towels. It carries 10,338 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#109in Towels
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
10,338per listing
Listings tracked
46

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pink Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

30

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

40%

Top 20: 73%

Open market

28%

  • Brand 118%
  • Brand 217%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Pink Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Pink Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink towels327K/yr
  • pink bath towels248K/yr
  • pink hand towels157K/yr
  • pink towel set134K/yr
  • pink towel76K/yr
  • pink hand towels for bathroom78K/yr
  • pink bathroom towels53K/yr
  • pink bath towel50K/yr
  • pink towels bathroom sets54K/yr
  • bath towels pink32K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Towels

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Thickness”
3.1%of orders come back
“Not very thick”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pink Towels questions

Answered from the same tracked data.