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Pink Towel Warmer

Fail

Shoppers spend an estimated $11K a year here, so Pink Towel Warmer is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$11K/yr29K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
64%top-5 click share · 16 brands · 25 sellers

Flapen Score

Pink Towel Warmer against its category

The dotted line is the Home & Kitchen average. Past it, Pink Towel Warmer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Towel Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Towel Warmer 29K times last year and spent an estimated $11K. The top 5 brands take 73% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Top search term
pink towel warmer21K searches a year

02 · Price

A sale here is worth $73.98.

Listings sell for $73.98 on average, from $32.11 to $165.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $73.98 that is $0 to $7K a year per listing.

Average price
$73.98inside the $15 to $100 sweet spot
Price range
$32.11–$165.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #4,545 within Towel Warmers. It carries 511 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
33.0%
Average rank
#4,545in Towel Warmers
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
21

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pink Towel Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

19%

  • Brand 123%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 59%
  • Brand 68%

Demand

Pink Towel Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Pink Towel Warmer

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Warmth”
17%of negative reviews mention “Heating”
5.4%of orders come back
“Takes a long time to warm”
A buyer, on “Heating”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Towel Warmer questions

Answered from the same tracked data.