Pink Silk Pillowcase

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

5.1%

Market size, estimated

$146Ka year

Peak month

December8.1× the quietest month

Top search term

pink silk pillowcase81K searches a year

Listings sell for $12.76 on average, from $5.62 to $49.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.76 that is $10K to $13K a year per listing.

Average price

$12.76under the $15 to $100 sweet spot

Price range

$5.62–$49.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

1.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Kids' Bedding. It carries 50,555 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#77in Kids' Bedding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

50,555per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months