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Pink Shark Blanket

Fail

The top 5 brands take 100% of clicks, so Pink Shark Blanket is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$48K/yr61K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
90%top-5 click share · 4 brands · 6 sellers

Flapen Score

Pink Shark Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Pink Shark Blanket is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Shark Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Shark Blanket 61K times last year and spent an estimated $48K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.7%
Market size, estimated
$48Ka year
Peak month
October9.8× the quietest month
Top search term
pink shark onesie31K searches a year

02 · Price

A sale here is worth $29.17.

Listings sell for $29.17 on average, from $19.78 to $42.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.17 that is $0 to $3K a year per listing.

Average price
$29.17inside the $15 to $100 sweet spot
Price range
$19.78–$42.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #879 within Wearable Blankets. It carries 404 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
25.3%
Average rank
#879in Wearable Blankets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
404per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pink Shark Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 220%
  • Brand 320%
  • Brand 45%

Demand

Pink Shark Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Pink Shark Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink shark onesie31K/yr
  • shark onesie pink5K/yr
  • pink shark costume14K/yr
  • pink shark onesie adult5K/yr
  • pink shark blanket4K/yr
  • shark costume pink3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Shark Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Durability”
9.1%of orders come back
“after 2 days of use it ripped”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Shark Blanket questions

Answered from the same tracked data.