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Pink Pots and Pans Set

Fail

Demand is soft, at -14.6% this quarter, so Pink Pots and Pans Set is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$1.1M/yr953K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
54%top-5 click share · 10 brands · 16 sellers

Flapen Score

Pink Pots and Pans Set against its category

The dotted line is the Home & Kitchen average. Past it, Pink Pots and Pans Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Pots and Pans Set market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Pots and Pans Set 953K times last year and spent an estimated $1.1M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 953K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
953K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.4%
Market size, estimated
$1.1Ma year
Peak month
January3.9× the quietest month
Top search term
pink pots and pans set379K searches a year

02 · Price

A sale here is worth $81.84.

Listings sell for $81.84 on average, from $32.14 to $226.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $81.84 that is $41K to $61K a year per listing.

Average price
$81.84inside the $15 to $100 sweet spot
Price range
$32.14–$226.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$41K–$61K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #113 within Cookware Sets. It carries 1,960 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#113in Cookware Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,960per listing
Listings tracked
21

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pink Pots and Pans Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

6%

  • Brand 141%
  • Brand 222%
  • Brand 316%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Pink Pots and Pans Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Pink Pots and Pans Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink pots and pans set379K/yr
  • pink cookware set78K/yr
  • pink pot set62K/yr
  • pink pots53K/yr
  • pink pans51K/yr
  • pink pots and pans56K/yr
  • pink pot40K/yr
  • pots and pans set pink33K/yr
  • pink cookware37K/yr
  • pink pan set31K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Pots and Pans Set

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
9%of negative reviews mention “Durability”
1.3%of orders come back
“wont last”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pink Pots and Pans Set questions

Answered from the same tracked data.