Is pink portable fan profitable to sell on Amazon United States?

The niche generates $41K/yr across 27 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +80.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the pink portable fan niche?

22 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in pink portable fan?

Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 2.0%.

When does demand for pink portable fan peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.0× the quietest.

What does it cost to enter the pink portable fan niche?

Listings span $5.17–$23.82; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.

pink portable fan

Worth a look

Shows demand growing +80.6% this quarter, but a small market ($41K/yr) keeps it on the watch list.

Growth

Great+80.6%

90-day search growth — must beat 0% to launch

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.15

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.17–$23.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,134.37

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$41K

$41K/yr · 81K searches

According to Flapen's Amazon United States niche tracking, pink portable fan is a $41K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

pink portable fan market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $49K–$61K; units × avg price
Conversion rate: 4.1%
Avg BSR: #189
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 3.9%
Avg brand age: 26 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

49%

Top 20: 92%

Open market

35%

SWEETFULL28%
choyaxo10%
Gaiatop8%
JISULIFE8%
GOCKERA6%
TUNISE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.0×

Open Trend

Top pink portable fan search terms

pink hand fan22K/yr +63.7%2.9% conv.
pink handheld fan16K/yr +112.4%4.7% conv.
pink fan handheld15K/yr +98.6%4.2% conv.
pink folding fan7K/yr +59.4%1.2% conv.
pink hand held fan6K/yr +94.0%4.6% conv.
hot pink fan6K/yr +66.9%0.3% conv.
handheld fan pink4K/yr +106.7%5.0% conv.
pink hand fan foldable3K/yr +8.9%1.9% conv.
pink handheld fans2K/yr +193.6%1.4% conv.
pink fans for line dancing1K/yr -53.3%0.0% conv.

All search terms

Top pink portable fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SWEETFULL Mini Fan Portable - Cute Handheld Turbo Fan with Rechargeable Battery 5 Speeds Small Hand Personal Travel Essentials for Women Girls Kids Lash Makeup - Pink

SWEETFULL$12.484.6★724 rev

choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink

choyaxo$7.134.4★780 rev

JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured

JISULIFE$14.254.6★77,668 rev

GOCKERA Portable Fan 4200mAh Battery Operated Fan 5 Speeds&Digital Display Makeup Fans for Women with Base 180Foldable 3in1 Handheld/Neck/Desk Fan for Outdoor Indoor Ultra Quiet (Pink)

GOCKERA$9.294.5★4,154 rev

SWEETFULL Mini Portable Fan - Rechargeable Handheld Fan 3 Speeds Personal Small Hand Gifts for Travel Essentials Lash Makeup Eyelash Kids Girls Women - USB Cute Design Pink

SWEETFULL$7.234.7★7,039 rev

Newest

by launch date

WHATOOK Portable Handheld Turbo Fan 5 Speeds Mini Personal Fan with 4000mAh Rechargeable Battery Small Pocket Fan for Travel Essentials Beach Office Gifts for Women Men - Light pink

WHATOOK$17.151,120 rev

3mo ago

Fussybussy Portable Handheld Turbo Fan - Fashion Full Diamond 1800mAh USB Rechargeable Personal Battery Operated Mini Small Pocket Mini Fan for Travel/Outdoor/Vacation/Beach/Outdoor Activities (Pink)

Fussybussy$20.50127 rev

4mo ago

Ouddy Mode Portable Handheld Fan Rechargeable Foldable Personal Fan Pink

Ouddy Mode$12.15127 rev

4mo ago

SWEETFULL Mini Fan Portable - Cute Handheld Turbo Fan with Rechargeable Battery 5 Speeds Small Hand Personal Travel Essentials for Women Girls Kids Lash Makeup - Pink

SWEETFULL$12.48724 rev

7mo ago

Hihvls Portable Handheld Fan with Ice Cooler 199 Speed Personal Fan 5500mAh Rechargeable 20H Cooling Time 20000 RPM Powerful Motor Summer Essential for Travel/Outdoor/Office Hot Pink

Hihvls$22.33630 rev

7mo ago

What buyers say about pink portable fan

What buyers praise and complain about, mined from review topics.

What buyers love

Strength11%

“Very powerful for the price”

Charging11%

“Charges fast”

Size-Overall7%

“fits description”

Battery Life6%

“Battery lasts”

Portability6%

“easily portable”

Quality-Overall6%

“The quality feels solid for the size”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Great Value”

Efficiency4%

“It works really well”

Noise Level3%

“is quiet”

What buyers complain about

Durability14%

“falls apart”

Charging11%

“Doesnt hold charge”

Size-Overall8%

“too big”

Noise Level7%

“Very noisy”

Functionality-Overall6%

“Stopped working”

Battery Life4%

“Battery doesn't last”

Strength3%

“Not super strong”

Heating3%

“constantly overheating”

Quality-Overall2%

“Quality control issues”

Ease Of Use2%

“Difficult to open”

Top return reasons

Functionality-Overall18%

Size-Overall14%

Strength10%

Charging10%

Value For Money8%

Defective Material/Parts6%

Noise Level6%

Advertised Vs Actual Product4%

Weight Heavy3%

Color3%

Common questions

Is pink portable fan profitable to sell on Amazon United States?: The niche generates $41K/yr across 27 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +80.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the pink portable fan niche?: 22 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in pink portable fan?: Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 2.0%.
When does demand for pink portable fan peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.0× the quietest.
What does it cost to enter the pink portable fan niche?: Listings span $5.17–$23.82; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 6,134 reviews — the moat a new listing must climb.