pink heated blanket
Worth a lookShows a sweet-spot price point ($36.52 avg), but soft demand (-61.8% this quarter) keeps it on the watch list.
Avg price
Incredible$36.52avg listing price — sweet spot $15–$100
Price range
Incredible$27.07–$83.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$415K$415K/yr · 415K searches
Review moat
Good1,267.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink heated blanket is a $415K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pink heated blanket market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $548K–$730K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 20.5%
- Avg brand age
- 22 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
24
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
58%
Top 20: 95%
Open market
35%
- Texciting14%
- JET'S HOME13%
- YANYEA13%
- Molatink10%
- MAXEVE8%
- Aheadpret8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.3×
Top pink heated blanket search terms
- pink heated blanket189K/yr
- heated blanket pink89K/yr
- pink electric blanket38K/yr
- pink heating blanket20K/yr
- heating blanket pink10K/yr
- pink heated throw blanket12K/yr
- electric blanket pink12K/yr
- hello kitty heated blanket10K/yr
- hot pink heated blanket5K/yr
- pink heated throw6K/yr
Top pink heated blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Texciting Heated Blanket Electric Blanket Throw 50X60-Heating Throw with 5 Heat Settings-3 Hours Auto Off ETL Certified Machine Washable (Pink)
Texciting$29.584.4★4,390 rev
JETS HOME Heated Blanket 50x60 - ETL&FCC Certified Flannel Electric Blanket Machine Washable Heating Throw with 5 Heating Levels 3 Hours Auto-Off Overheating Protection Gift for Women (Pink)
JET'S HOME$28.544.4★2,680 rev
YANYEA Electric Heated Throw Blanket Sherpa 50x60 Pink Machine Washable 6 Heat Settings 4 Hours Auto Off Overheat Protection for Home Office Use
YANYEA$34.114.5★912 rev
Heating Blanket Heated Throw Blanket 50X60 - Electric Throw Pink Ultra Warm Fluffy Electric Blanket for Recliner with 5 Heating Setting & 4 Hour Auto Off ETL Certified & Overheat Protection
Molatink$27.214.4★1,740 rev
MAXEVE Heated Blanket Electric Throw 50x60 Faux Rabbit Fur Blankets with 6 Heating Sets & 12 Hours Auto Off Warm Gifts for Grandma Wife ETL Certification
MAXEVE$43.144.5★223 rev
Newest
by launch date
VELLUBAM Electric Blanket Full Size - 72x84 Fluffy Ultra Soft Flannel Heated Blanket with 6 Heating Levels & 10 Hours Adjustable Timer Machine Washable (Pink)
VELLUBAM$34.871,435 rev
HaloRest Heated Throw Blanket Faux Fur Cozy Heating Blanket with Overheat Protection 1/2/4/6/8 Hours Auto-Off 10 Heat Level Machine Washable (62x84 Inches Tie-Dye Pink)
HaloRest$83.85438 rev
Electric Throw Blanket Heated Throw 50x60- Wheat Pattern Flannel & Sherpa Heated Lap Blanket with 5 Heat Settings & 4-Hour Auto Shut-Off ETL & FCC Certified Machine Washable Home Use Pink
Zorvixia$27.07756 rev
Electric Heated Blanket Full Size 72x84 Soft Flannel with Overheat Protection 9 Adjustable Heat Settings & 10-Hour Auto-Off Timer Fast Heating for Winter Comfort for Couch & Bed Pink
Soypipo$41.191,442 rev
Heating Blanket Heated Throw Blanket 50X60 - Electric Throw Pink Ultra Warm Fluffy Electric Blanket for Recliner with 5 Heating Setting & 4 Hour Auto Off ETL Certified & Overheat Protection
Molatink$27.211,740 rev
Trending
90-day click momentumHaloRest Heated Throw Blanket Faux Fur Cozy Heating Blanket with Overheat Protection 1/2/4/6/8 Hours Auto-Off 10 Heat Level Machine Washable (62x84 Inches Tie-Dye Pink)
HaloRest$83.854.4★
VELLUBAM Electric Blanket Full Size - 72x84 Fluffy Ultra Soft Flannel Heated Blanket with 6 Heating Levels & 10 Hours Adjustable Timer Machine Washable (Pink)
VELLUBAM$34.874.5★
greenoak Heated Blanket Electric Full 72X84 Heating Blanket with 10 Heat Levels 1/2/4/6/8 Hours Auto-Off Soft Flannel Sherpa Warm Heater Christmas Blanket Light Pink
greenoak$42.794.4★
Dowin Heated Blanket Throw Size Tie Dye Faux Fur Electirc Throw Blanket 50x60 inch Pink Heating Blanket with Single Controller 5 Heating Levels &10 Hours Auto-Off
Dowin$44.654.3★
Dowin Pink Heated Blanket Electric Throw Waffle Fleece Heating Warming Blankets with Auto Shut Off for Couch Office Chair Bed Adults Fuzzy Cozy Machine Washable 50x60
Dowin$33.244.4★
What buyers say about pink heated blanket
What buyers praise and complain about, mined from review topics.What buyers love
“warm throw”
“so buttery soft”
“the color is accurate”
“Good Value for money”
“Its the perfect size for being comfy on the couch or in bed for one or two smaller people”
“Very comfortable”
“It heats up pretty good”
“The quality is great and so soft”
“This was a gift”
“gets the job done”
What buyers complain about
“Uneven heat distribution”
“Doesnt last”
“doesnt work well”
“I wish it would get warmer”
“the throw was just too tiny”
“feels cheap”
“Thin and cheap”
“for the price it is kinda annoying”
“Controller button doesnt work right”
“Ordered twice and both of the remotes were faulty”
Top return reasons
Common questions
- Is pink heated blanket profitable to sell on Amazon United States?
- The niche generates $415K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pink heated blanket niche?
- 21 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in pink heated blanket?
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 2.9%.
- When does demand for pink heated blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 12.3× the quietest.
- What does it cost to enter the pink heated blanket niche?
- Listings span $27.07–$83.85; the average listing price is $36.52 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.