Pink Heated Blanket

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

-61.8%

Conversion, latest week

2.7%

Market size, estimated

$415Ka year

Peak month

December12.3× the quietest month

Top search term

pink heated blanket189K searches a year

Listings sell for $36.52 on average, from $27.07 to $83.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $36.52 that is $9K to $18K a year per listing.

Average price

$36.52inside the $15 to $100 sweet spot

Price range

$27.07–$83.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

2.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #114 within Electric Blankets. It carries 1,268 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

20.5%

Average rank

#114in Electric Blankets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,268per listing

Listings tracked

27

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

22 months