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Pink Happy Birthday Banner

Fail

Demand is soft, at -6.3% this quarter, so Pink Happy Birthday Banner is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$215K/yr345K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
48%top-5 click share · 34 brands · 34 sellers

Flapen Score

Pink Happy Birthday Banner against its category

The dotted line is the Home & Kitchen average. Past it, Pink Happy Birthday Banner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Happy Birthday Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Happy Birthday Banner 345K times last year and spent an estimated $215K. The top 5 brands take 50% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
7.6%
Market size, estimated
$215Ka year
Peak month
January1.7× the quietest month
Top search term
pink happy birthday banner117K searches a year

02 · Price

A sale here is worth $8.26.

Listings sell for $8.26 on average, from $3.48 to $19.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.26 that is $4K to $6K a year per listing.

Average price
$8.26under the $15 to $100 sweet spot
Price range
$3.48–$19.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,211 within Banners. It carries 1,460 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1,211in Banners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,460per listing
Listings tracked
36

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Pink Happy Birthday Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

34

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

48%

Top 20: 83%

Open market

45%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pink Happy Birthday Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pink Happy Birthday Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink happy birthday banner117K/yr
  • happy birthday banner pink88K/yr
  • pink birthday banner60K/yr
  • happy birthday pink banner14K/yr
  • pink happy birthday sign13K/yr
  • birthday banner pink13K/yr
  • happy birthday sign pink10K/yr
  • hot pink happy birthday banner8K/yr
  • hot pink birthday banner6K/yr
  • light pink happy birthday banner6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Happy Birthday Banner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Very low quality product”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Happy Birthday Banner questions

Answered from the same tracked data.