Is pink happy birthday banner profitable to sell on Amazon United States?

The niche generates $215K/yr across 36 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).

How competitive is the pink happy birthday banner niche?

34 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in pink happy birthday banner?

Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 3.2%.

When does demand for pink happy birthday banner peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the pink happy birthday banner niche?

Listings span $3.48–$19.61; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.

pink happy birthday banner

Skip it

Soft demand (-6.3% this quarter) — this niche doesn't clear our bar today.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,459.56

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay$215K

$215K/yr · 345K searches

Price range

Okay$3.48–$19.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.26

avg listing price — sweet spot $15–$100

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink happy birthday banner is a $215K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pink happy birthday banner market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $165K–$207K; units × avg price
Conversion rate: 7.6%
Avg BSR: #1,211
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.4%
Avg brand age: 22 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 falling

Sellers

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

48%

Top 20: 83%

Open market

45%

BEISHIDA16%
KINGLAKE GARDEN14%
iiCheerful8%
TONIFUL6%
TULOBI6%
Letjolt5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top pink happy birthday banner search terms

pink happy birthday banner117K/yr -7.9%5.9% conv.
happy birthday banner pink88K/yr -5.7%5.1% conv.
pink birthday banner60K/yr -4.4%3.5% conv.
happy birthday pink banner14K/yr -3.8%4.5% conv.
pink happy birthday sign13K/yr -4.8%4.5% conv.
birthday banner pink13K/yr -10.6%4.7% conv.
happy birthday sign pink10K/yr -4.1%5.7% conv.
hot pink happy birthday banner8K/yr +6.1%4.9% conv.
hot pink birthday banner6K/yr +14.0%2.9% conv.
light pink happy birthday banner6K/yr -12.2%3.8% conv.

All search terms

Top pink happy birthday banner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEISHIDA Happy Birthday Banner - Pre-Strung No DIY Birthday Decorations - Happy Birthday Sign - Birthday Banner for Women Kids - Backdrop Glitter Pink

BEISHIDA$6.094.8★312 rev

Happy Birthday Banner Birthday Party Banner NO DIY Happy Birthday Sign Pre-Strung Birthday Hanging Decoration for Women Men Girl Boy Party Supplies (Pink)

KINGLAKE GARDEN$6.924.8★684 rev

iiCheerful Happy Birthday Banner Pink Birthday Signs Party Supplies Garland Decorations Nursery Hanging Decor (Soft Pink)

iiCheerful$5.894.7★116 rev

TONIFUL Light Pink Happy Birthday Balloons Banner 16 Inch Mylar Foil Letters Birthday Sign Bunting Reusable for Girls Boys Kids & Adults Birthday Decorations and Party Supplies

TONIFUL$6.474.3★12,198 rev

Pink Happy Birthday Banner with Satin Bows Coquette Bow Birthday Decor

TULOBI$8.784.7★52 rev

Newest

by launch date

Waenerec Happy Birthday Banner Pink Birthday Party Banner Garland Sign for Kids Girls Baby 1st Birthday Tea Party Decorations Bunting Flag Spa Birthday Party Supplies

Waenerec$4.321,443 rev

3mo ago

YEOCU Happy Birthday Decorations No DIY Pre-Strung 3D Banner

YEOCU$19.6175 rev

9mo ago

Danadia Pre-Strung Happy Birthday Banner Reusable Felt Birthday Party Decorations 3D Effect Happy Birthday Sign with Felt Ball Garland Pennant Flag Hanging Paper Fans for Men Women Boy Girls (Pink)

Danadia$18.8987 rev

9mo ago

Pink Happy Birthday Balloon Banner Set -16 Inch Foil Letters Balloons Reusable Birthday Decorations and Party Supplies Suitable for Men and Womens Birthday DecorationsParty Backdrop

K.E.J.$5.81728 rev

10mo ago

Hot Pink Happy Birthday Balloon Banner Kit - 16 Inch Foil Letters Balloons Hot Pink Birthday Decor for Men Women Adults Reusable Mylar Balloons Birthday Party Sign Birthday Decorations Supplies

K.E.J.$6.10728 rev

10mo ago

What buyers say about pink happy birthday banner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Product is beautiful”

Color15%

“The color is pretty”

Value For Money8%

“Good for price”

Advertised Vs Actual Product7%

“As advertised”

Assembly/Installation6%

“Easy to put together”

Size-Overall6%

“Great size”

Adhesion/Stickiness5%

“Adhesive was strong”

Durability5%

“Durable and easy to use”

Design-Overall4%

“Nice looking decor”

Ease Of Use3%

“Easy to use”

What buyers complain about

Quality-Overall16%

“Very low quality product”

Durability15%

“falls apart immediately”

Adhesion/Stickiness8%

“Does not stick well”

Inflation/Deflation7%

“Deflated letters”

Color7%

“not the same color”

Assembly/Installation5%

“I wasnt prepared to have to assemble it”

Size-Overall4%

“bigger than expected i cut 1 in half”

Strength4%

“Very Flimsy kept breaking in pieces”

Value For Money3%

“Not worth a dollar”

Thickness3%

“Very thin and fell apart super easy”

Top return reasons

Color32%

Size-Overall17%

Value For Money15%

Advertised Vs Actual Product7%

Quality-Overall4%

Defective Material/Parts3%

Adhesion/Stickiness3%

Inflation/Deflation3%

Display Colors2%

Functionality-Overall2%

Common questions

Is pink happy birthday banner profitable to sell on Amazon United States?: The niche generates $215K/yr across 36 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
How competitive is the pink happy birthday banner niche?: 34 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in pink happy birthday banner?: Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 3.2%.
When does demand for pink happy birthday banner peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the pink happy birthday banner niche?: Listings span $3.48–$19.61; the average listing price is $8.26 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.