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Pink Gift Sets for Women

Fail

Shoppers spend an estimated $16K a year here, so Pink Gift Sets for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$16K/yr57K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
44%top-5 click share · 17 brands · 24 sellers

Flapen Score

Pink Gift Sets for Women against its category

The dotted line is the Home & Kitchen average. Past it, Pink Gift Sets for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Gift Sets for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Gift Sets for Women 57K times last year and spent an estimated $16K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.9%
Market size, estimated
$16Ka year
Top search term
mayicivo14K searches a year

02 · Price

A sale here is worth $32.18.

Listings sell for $32.18 on average, from $12.60 to $43.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.18 that is $0 to $3K a year per listing.

Average price
$32.18inside the $15 to $100 sweet spot
Price range
$12.60–$43.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #421 within Bed Blankets. It carries 666 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
5.6%
Average rank
#421in Bed Blankets
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
666per listing
Listings tracked
40

04 · Newcomers

18 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
21 months

Products

Top Pink Gift Sets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

10%

  • Brand 178%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (11 brands, 10%)

Demand

Pink Gift Sets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, May · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Pink Gift Sets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayicivo14K/yr
  • pink gift sets for women12K/yr
  • mayicivo birthday gifts for women4K/yr
  • mayicivo gift box6K/yr
  • pink gift baskets for women8K/yr
  • pink gift sets6K/yr
  • mayicivo gifts for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Gift Sets for Women

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Run very small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Gift Sets for Women questions

Answered from the same tracked data.