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Pink Fluffy Comforter

Fail

Shoppers spend an estimated $11K a year here, so Pink Fluffy Comforter is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$11K/yr49K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
58%top-5 click share · 17 brands · 20 sellers

Flapen Score

Pink Fluffy Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Pink Fluffy Comforter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Fluffy Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Fluffy Comforter 49K times last year and spent an estimated $11K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
0.4%
Market size, estimated
$11Ka year
Peak month
December3.6× the quietest month
Top search term
pink fluffy comforter23K searches a year

02 · Price

A sale here is worth $50.56.

Listings sell for $50.56 on average, from $30.02 to $132.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $50.56 that is $0 to $5K a year per listing.

Average price
$50.56inside the $15 to $100 sweet spot
Price range
$30.02–$132.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #255 within Comforters & Sets. It carries 1,636 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#255in Comforters & Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,636per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pink Fluffy Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

31%

  • Brand 122%
  • Brand 219%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pink Fluffy Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Pink Fluffy Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink fluffy comforter23K/yr
  • fluffy pink comforter15K/yr
  • pink fuzzy comforter5K/yr
  • pink fluffy bed set4K/yr
  • fluffy pink comforter set queen1K/yr
  • pink fluffy comforter full size982/yr

Reviews and returns

What reviews say buyers love and hate about Pink Fluffy Comforter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Fluffy Comforter questions

Answered from the same tracked data.