Pink Electric Kettle
FailDemand is soft, at -26.7% this quarter, so Pink Electric Kettle is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $181K/yr231K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 29 sellers
Flapen Score
Pink Electric Kettle against its category
The dotted line is the Home & Kitchen average. Past it, Pink Electric Kettle is stronger. Inside it, weaker.
Market
The Pink Electric Kettle market on Amazon at a glance
Shoppers on Amazon United States searched for Pink Electric Kettle 231K times last year and spent an estimated $181K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $181Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- pink electric kettle76K searches a year
02 · Price
A sale here is worth $45.90.
Listings sell for $45.90 on average, from $16.78 to $158.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $45.90 that is $0 to $5K a year per listing.
- Average price
- $45.90inside the $15 to $100 sweet spot
- Price range
- $16.78–$158.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #116 within Coffee, Tea & Espresso. It carries 9,516 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.7%
- Average rank
- #116in Coffee, Tea & Espresso
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 9,516per listing
- Listings tracked
- 19
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Pink Electric Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
29
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
26%
- Brand 127%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 67%
Demand
Pink Electric Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Pink Electric Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink electric kettle76K/yr
- pink kettle57K/yr
- electric kettle pink32K/yr
- pink electric tea kettle13K/yr
- pink kettle electric18K/yr
- kettle pink11K/yr
- pink tea kettle electric9K/yr
- electric tea kettle pink8K/yr
- pink water kettle6K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Electric Kettle
We read the reviews and the return reasons for every product selling here.
“Stopped working after only a couple months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Electric Kettle questions
Answered from the same tracked data.









