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Pink Electric Kettle

Fail

Demand is soft, at -26.7% this quarter, so Pink Electric Kettle is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$181K/yr231K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
55%top-5 click share · 14 brands · 29 sellers

Flapen Score

Pink Electric Kettle against its category

The dotted line is the Home & Kitchen average. Past it, Pink Electric Kettle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Electric Kettle market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Electric Kettle 231K times last year and spent an estimated $181K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
1.7%
Market size, estimated
$181Ka year
Peak month
January2.4× the quietest month
Top search term
pink electric kettle76K searches a year

02 · Price

A sale here is worth $45.90.

Listings sell for $45.90 on average, from $16.78 to $158.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $45.90 that is $0 to $5K a year per listing.

Average price
$45.90inside the $15 to $100 sweet spot
Price range
$16.78–$158.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #116 within Coffee, Tea & Espresso. It carries 9,516 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#116in Coffee, Tea & Espresso
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
9,516per listing
Listings tracked
19

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pink Electric Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

26%

  • Brand 127%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Pink Electric Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Pink Electric Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink electric kettle76K/yr
  • pink kettle57K/yr
  • electric kettle pink32K/yr
  • pink electric tea kettle13K/yr
  • pink kettle electric18K/yr
  • kettle pink11K/yr
  • pink tea kettle electric9K/yr
  • electric tea kettle pink8K/yr
  • pink water kettle6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Electric Kettle

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
11%of negative reviews mention “Durability”
3.1%of orders come back
“Stopped working after only a couple months”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Electric Kettle questions

Answered from the same tracked data.