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Pink Dutch Oven

Fail

Demand is soft, at -25.3% this quarter, so Pink Dutch Oven is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$158K/yr102K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 21 sellers

Flapen Score

Pink Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, Pink Dutch Oven is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Dutch Oven 102K times last year and spent an estimated $158K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
3.3%
Market size, estimated
$158Ka year
Peak month
October22.1× the quietest month
Top search term
pink dutch oven61K searches a year

02 · Price

A sale here is worth $46.67.

Listings sell for $46.67 on average, from $31.78 to $66.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $46.67 that is $5K to $12K a year per listing.

Average price
$46.67inside the $15 to $100 sweet spot
Price range
$31.78–$66.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Pots & Pans. It carries 4,452 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Pots & Pans
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
4,452per listing
Listings tracked
24

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pink Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

18%

  • Brand 127%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (8 brands, 18%)

Demand

Pink Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.1×

Search terms

Top Pink Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink dutch oven61K/yr
  • dutch oven pink17K/yr
  • pink dutch oven pot with lid16K/yr
  • pink cast iron dutch oven5K/yr
  • pink dutch oven for bread baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Dutch Oven

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
15%of negative reviews mention “Size-Overall”
2.4%of orders come back
“So its very loose”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Dutch Oven questions

Answered from the same tracked data.