Is pink dishes profitable to sell on Amazon United States?

The niche generates $559K/yr across 108 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the pink dishes niche?

80 brands and 135 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in pink dishes?

Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.9%.

When does demand for pink dishes peak?

Demand peaks in Mar–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the pink dishes niche?

Listings span $3.26–$128.89; the average listing price is $37.68 (sweet spot $15–$100). The average incumbent carries 5,044 reviews — the moat a new listing must climb.

pink dishes

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.68

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Good$3.26–$128.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$559K

$559K/yr · 1.1M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,044.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink dishes is a $559K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 60/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

pink dishes market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $565K–$754K; units × avg price
Conversion rate: 1.3%
Avg BSR: #134
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 5.4%
Avg brand age: 32 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

80 falling

Sellers

135

Top-5 brand share

35%

Top 20: 68%

Top-5 click share

22%

Top 20: 51%

Open market

60%

Paris Hilton9%
AmorArc8%
Dawn6%
Umite Chef6%
Astercook6%
Teivio5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Mar, May · busiest ÷ quietest = 2.3×

Open Trend

Top pink dishes search terms

pink dishes143K/yr -12.1%0.5% conv.
pink household items118K/yr -1.6%0.3% conv.
pink dinnerware set94K/yr -14.4%0.4% conv.
pink utensils70K/yr +4.1%1.7% conv.
pink home59K/yr +4.5%0.0% conv.
pink plate set48K/yr -5.6%0.7% conv.
pink cooking utensils22K/yr +122.3%1.5% conv.
pink dish soap26K/yr +7.8%5.3% conv.
kitchen decor pink30K/yr -14.8%0.4% conv.
pink plates and bowls sets39K/yr -26.1%0.7% conv.

All search terms

Top pink dishes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawn Gentle Clean EZ-Squeeze Dishwashing Liquid Dish Soap Pomegranate and Rose Water Scent 24.3 fl oz

Dawn$4.974.8★3,034 rev

AmorArc Stoneware Dinnerware Sets for 4 12Pcs Plates and Bowls Set

AmorArc$61.394.6★1,191 rev

Umite Chef 22-Piece Silicone Cooking Utensils Set Heat Resistant & Dishwasher Safe Kitchen Tools Non-Scratch Spatula Set for Nonstick Cookware (Pink)

Umite Chef$19.734.6★4,241 rev

Teivio 16-piece Plastic Wheat Straw Square Dinnerware Set for 4 Unbreakable Dinner Plates Salad Plates Snack Bowls Tumblers 13.5 oz Dishwasher Safe Kitchen Dinning RV Essentials Pink

Teivio$25.074.5★3,212 rev

Paris Hilton 12-Piece Dinnerware Set Embossed Hearts. Iconic Ceramic Stoneware Service for 4 with Dinner Plates Salad Plates and Bowls Microwave & Dishwasher Safe Pink

Paris Hilton$67.534.7★153 rev

Newest

by launch date

Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Plastic Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Pink

Quatish$20.701,405 rev

1mo ago

32PCS Wheat Straw Dinnerware Sets Dishes Set Service for 8 Kitchen Plates and Bowls Set Unbreakable Modern Dish Set Plate/Dessert Plate/Cereal Bowl/Cup Lightweight (Pink 32pcs)

Michnild$19.7449 rev

4mo ago

222 Fifth Genevieve 12-Piece Pink Porcelain Dinnerware Set | Microwave and Dishwasher Safe Big Dinner Plates and Bowls Sets for 4 | Chip-Resistant Blush Ceramic | Gifts for Housewarming & Wedding

222 Fifth$101.3120 rev

4mo ago

Sweejar Dinnerware Sets Service for 4 12 pcs Porcelain Plates and Bowls for Kitchen Housewaring Gift Chip and Scratch Resistant Dish Set Handmade Dishwasher and Microwave Safe Plate Set Pink

Sweejar Home$59.01144 rev

6mo ago

Astercook Kitchen Utensils set 39 PCS Silicone Cooking Utensils Set with Wooden Handle 446F Heat Resistant Food Grade Utensil Sets BPA Free Kitchen Gadgets Tools Set for Nonstick Cookware (Pink)

Astercook$26.611,594 rev

8mo ago

What buyers say about pink dishes

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“color is accurate”

Quality-Overall13%

“Best quality”

Smell8%

“Good smell”

Ease Of Cleaning7%

“Cleans up easily”

Value For Money7%

“Great purchase”

Durability4%

“Cute and durable”

Size-Overall4%

“true to size”

Strength3%

“Strong and sturdy”

Ease Of Use3%

“It's easy to take off”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

Quality-Overall10%

“Not long lasting quality”

Durability10%

“Broke after first use”

Color9%

“False color”

Size-Overall8%

“Very large,”

Value For Money3%

“Expected more for the price”

Adhesion/Stickiness3%

“Weak adhesive”

Smell3%

“Smells like plastic”

Ease Of Cleaning3%

“its frustrating while cleaning”

Strength3%

“Flimsy”

Advertised Vs Actual Product2%

“Inaccurate description”

Top return reasons

Color24%

Size-Overall21%

Advertised Vs Actual Product7%

Value For Money7%

Quality-Overall5%

Material Quality4%