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57

pink coasters

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 47Conversion 49Competition 80Returns 96Price range 70Avg price 37Brand share 95Review moat 82Quality gap 19

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Review moat

Great352.09

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$4.87–$38.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.43

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 164K searches

According to Flapen's Amazon United States niche tracking, pink coasters is a $67K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

pink coasters market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$52K–$63K
units × avg price
Conversion rate
3.9%
Avg BSR
#1,746
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
3.4%
Avg brand age
24 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

40

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

35%

Top 20: 77%

Open market

55%

  • Binoster10%
  • OGANAZI8%
  • ALSNWNZ8%
  • Puluole7%
  • HIYALOT7%
  • ZEXOLAP5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Top pink coasters search terms

  • pink coasters84K/yr
  • pink coaster29K/yr
  • pink coasters for desk23K/yr
  • coasters pink17K/yr
  • coaster pink6K/yr
  • pink coasters for drinks5K/yr
All search terms

Top pink coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pink coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Color12%

“Beautiful colors”

Design-Overall11%

“The design is adorable”

Advertised Vs Actual Product9%

“Exactly what I wanted”

Size-Overall7%

“Good size”

Value For Money7%

“Good for the price”

Ease Of Cleaning5%

“The surface is smooth and easy to wipe clean, and it works well for mugs and glasses”

Durability4%

“The coasters are durable”

Gifting Purpose3%

“Pretty, versatile & giftable”

Ease Of Use3%

“Comes in handy”

What buyers complain about

Size-Overall32%

“Very small”

Adhesion/Stickiness5%

“Flimsy and stick to drinks”

Advertised Vs Actual Product4%

“Fail Advertising claiming to be 4pcs but its only 2pcs”

Color3%

“The color does not give out overtime either”

Material Quality2%

“Plastic”

Flatness2%

“There is also an issue with its use as it is flat on one side yet curved on the other”

Design-Overall2%

“mine came with the design defective”

Fun/Entertainment Experience2%

“Boring”

Functionality-Overall2%

“Looks pretty doesn't do the job”

Weight Heavy2%

“Its a little top heavy when its all folded up”

Top return reasons

Size-Overall49%
Color20%
Advertised Vs Actual Product9%
Quality-Overall4%
Material Quality3%
Value For Money3%
Scratch Resistance1%
Display Colors1%
Defective Material/Parts1%
Compatibility-Overall1%

Common questions

Is pink coasters profitable to sell on Amazon United States?
The niche generates $67K/yr across 45 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the pink coasters niche?
37 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in pink coasters?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for pink coasters peak?
Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the pink coasters niche?
Listings span $4.87–$38.29; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.