Pink Candle

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

-38.7%

Conversion, latest week

4.1%

Market size, estimated

$432Ka year

Peak month

January2.6× the quietest month

Top search term

pink candles288K searches a year

Listings sell for $13.75 on average, from $4.52 to $48.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $13.75 that is $1K to $3K a year per listing.

Average price

$13.75under the $15 to $100 sweet spot

Price range

$4.52–$48.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #228 within Candles. It carries 2,077 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#228in Candles

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,077per listing

Listings tracked

128

33 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

8Amazon's first-year sales bar

Average brand age

36 months