Is pink candle profitable to sell on Amazon United States?

The niche generates $432K/yr across 128 tracked products. 8 of 33 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the pink candle niche?

89 brands and 200 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in pink candle?

Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 2.2%.

When does demand for pink candle peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the pink candle niche?

Listings span $4.52–$48.00; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 2,077 reviews — the moat a new listing must climb.

pink candle

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Price range

Great$4.52–$48.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Market size

Good$432K

$432K/yr · 771K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,077.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-38.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink candle is a $432K/yr Amazon United States market (771K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pink candle market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $413K–$550K; units × avg price
Conversion rate: 4.1%
Avg BSR: #228
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 9.4%
Avg brand age: 36 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

89 rising

Sellers

200

Top-5 brand share

27%

Top 20: 59%

Top-5 click share

18%

Top 20: 43%

Open market

69%

HOMEOLOGY7%
YOROXRG7%
Hyoola6%
KONNI4%
PHD CAKE4%
LA JOLIE MUSE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top pink candle search terms

pink candles288K/yr -37.9%3.6% conv.
pink candle183K/yr -26.3%2.5% conv.
pink taper candles78K/yr -56.8%5.4% conv.
pink candle sticks34K/yr -22.8%4.2% conv.
pink candlesticks47K/yr -67.6%4.0% conv.
candle pink19K/yr -20.5%2.4% conv.
candles pink16K/yr -23.1%2.8% conv.
light pink candles12K/yr -38.3%2.7% conv.
pink tapered candles14K/yr -50.7%4.5% conv.
velas rosadas9K/yr -7.6%2.8% conv.

All search terms

Top pink candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOROXRG 24 Pack Pink Taper Candles 7-8 Hours Burn Time Unscented Smokeless and Dripless 0.75 x 10 Inch Dinner Candle Set for Valentines Day Household Wedding Party and Home Dcor Candlesticks

YOROXRG$17.594.4★3,020 rev

Homeology 12pk 10 Classic Taper Candles Pink Shades 7-8 Hours Long Burning Unscented Tall Candlesticks

HOMEOLOGY$18.874.5★463 rev

LA JOLIE MUSE Santal Ros Scented Candles for Home Natural Soy 40 Hrs

LA JOLIE MUSE$21.524.6★814 rev

KONNI 0.8710 Inch Pink Taper Candles Unscented and Smokeless Tall Candlesticks 10 Pack Tapered Candles with Cotton Wicks Long Burning Ideal for Weddings Dinner Parties and Home Dcor

KONNI$13.154.4★475 rev

Hyoola Tall Taper Candles - 10 Inch Light Pink Unscented Dripless Taper Candles - 8 Hour Burn Time - 4 Pack

Hyoola$9.814.5★620 rev

Newest

by launch date

Hausware 36 Pack Taper Candles 8 Hour Burn Time Unscented Dripless and Smokeless 10 inch Elegant Premium Quality Dinner Candle for Home Dcor Restaurant Wedding Party Candlesticks (Pink)

Hausware$19.63542 rev

6mo ago

Homeology 12pk 10 Classic Taper Candles Pink Shades 7-8 Hours Long Burning Unscented Tall Candlesticks

HOMEOLOGY$18.87463 rev

6mo ago

Glade 1-Wick Scented Candle Jar Angel Whispers Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.64260 rev

7mo ago

Pink Sands Scented Candle Melon & Osmanthus Jar Candle Natural Soy Candles for Home

TRIRITE$16.9812 rev

8mo ago

Sihuida Gradient Hot-Pink Taper Candles for Wedding Valentines Day

Sihuida$16.6793 rev

9mo ago

What buyers say about pink candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“fragrance free”

Brightness/Shine/Glow10%

“they were very bright”

Color9%

“Accurate color”

Value For Money7%

“Great deal”

Quality-Overall6%

“Excellent quality”

Gifting Purpose6%

“Cute gift”

Advertised Vs Actual Product2%

“As described”

Durability2%

“These are great candles that don't break easily”

Size-Overall1%

“fit well in my candle stick holders”

Design-Overall1%

“Elegant and made well”

What buyers complain about

Smell29%

“No Scent”

Size-Overall14%

“It looks a lot bigger”

Durability5%

“Fell apart”

Value For Money5%

“Waste of money”

Color5%

“Dont like the pink”

Quality-Overall4%

“Poor quality”

Advertised Vs Actual Product3%

“Looks nothing like the picture”

Flammable3%

“FIRE HAZARD”

Heating2%

“we don't have heat”

Leak-Proof1%

“Candle had a leak”

Top return reasons

Size-Overall30%

Color28%

Smell14%

Value For Money6%

Advertised Vs Actual Product6%

Display Colors3%

Defective Material/Parts2%

Quality-Overall2%

Bulb Flicker/Dimming/Color1%

Brightness/Shine/Glow1%

Common questions

Is pink candle profitable to sell on Amazon United States?: The niche generates $432K/yr across 128 tracked products. 8 of 33 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the pink candle niche?: 89 brands and 200 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in pink candle?: Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 2.2%.
When does demand for pink candle peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the pink candle niche?: Listings span $4.52–$48.00; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 2,077 reviews — the moat a new listing must climb.