Is pink blanket profitable to sell on Amazon United States?

The niche generates $751K/yr across 40 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the pink blanket niche?

26 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in pink blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.6%.

When does demand for pink blanket peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the pink blanket niche?

Listings span $7.69–$42.09; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 8,820 reviews — the moat a new listing must climb.

pink blanket

Worth a look

Shows a sweet-spot price point ($18.22 avg), but soft demand (-6.5% this quarter) keeps it on the watch list.

Avg price

Great$18.22

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$42.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$751K

$751K/yr · 2.0M searches

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,819.63

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pink blanket is a $751K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pink blanket market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $911K–$1.1M; units × avg price
Conversion rate: 2.0%
Avg BSR: #250
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.2%
Avg brand age: 35 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

30%

Bedsure21%
BEDELITE19%
NEWCOSPLAY11%
Puncuntex10%
TASTHROW5%
Exclusivo Mezcla4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

Top pink blanket search terms

pink throw blanket581K/yr -1.1%1.8% conv.
pink blanket660K/yr -14.8%2.0% conv.
light pink throw blanket86K/yr +26.6%1.8% conv.
pink fluffy blanket75K/yr -6.2%1.5% conv.
blush pink throw blanket45K/yr +15.7%1.6% conv.
pink blanket throw75K/yr -19.5%3.1% conv.
pink throw57K/yr -15.2%2.0% conv.
light pink blanket58K/yr -2.3%1.3% conv.
pink blankets49K/yr -9.8%1.3% conv.
blanket pink48K/yr -13.3%1.6% conv.

All search terms

Top pink blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEDELITE Fleece Decorative Blanket - 3D Jacquard Pink Throw Blankets for Womens Couch & Bed Soft and Cozy Warm Plush Fluffy Blanket Cute Birthday Gift for Women 50x60 Inches

BEDELITE$10.834.7★2,804 rev

NEWCOSPLAY Super Soft Throw Blanket Pink Premium Silky Flannel Fleece 3D Ribbed Jacquard Lightweight Bed Blanket All Season Use (Pink Ribbed Throw(50x60))

NEWCOSPLAY$14.314.5★7,545 rev

Bedsure 3D Fleece Bubble Blankets for Couch - Cute Pink Throw Blanket for Sofa Bedroom Decor - Luxury Soft Cozy Pink Birthday Gifts for Women Girls Lightweight Light Pink 5060

Bedsure$21.024.5★829 rev

Puncuntex Hot Pink Throw Blanket 5060 Gifts for Mom Fuzzy 3D Jacquard

Puncuntex$11.084.5★3,965 rev

BEDELITE Fleece Throw Blanket for Couch 3D Ribbed Jacquard Soft and Warm Decorative Fuzzy Blanket Cozy Fluffy Plush Lightweight Pink Throw Blankets for Bed Sofa 50x60 inches

BEDELITE$9.574.6★5,625 rev

Newest

by launch date

Lotus Karen 3D Bubble Fleece Blanket - Ultra Soft Fluffy Pink Throw Blanket for Couch Lightweight Cozy Throw for All Season Adults Women Kids(Pink 50x60)

Lotus Karen$15.0126 rev

2mo ago

Bedsure Pink Throw Blanket for Couch - 350GSM Fluffy Plush Bubble Blanket for Bed Home Room Decor GentleSoft Cute Fleece Soft Cozy Gifts for Women Girls 50x60 Inches

Bedsure$15.09889 rev

5mo ago

Utopia Bedding Pink Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Dcor & Gifting (50x60 Inches)

Utopia Bedding$10.40295 rev

7mo ago

Nookly Pink Fleece Throw Blanket for Couch Soft Lightweight Ribbed Plush Blanket for Sofa and Bed All-Season Cozy Striped Throw for Women Girl 50x60 Inches

Nookly$12.9059 rev

9mo ago

Pink Fleece Throw Blanket for Couch Sofa 50x60 with Diamond Checkered

YIICKO$9.59323 rev

11mo ago

What buyers say about pink blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel42%

“Soft and fluffy”

Color10%

“Beautiful Color”

Warmth8%

“Keeps me warm”

Quality-Overall6%

“Great quality for cost”

Comfort-Overall5%

“Soft and comfortable”

Size-Overall4%

“Perfect size for a baby”

Value For Money4%

“reasonably priced”

Gifting Purpose2%

“Christmas gift”

Advertised Vs Actual Product2%

“As described”

Weight Light2%

“The perfect light weight throw”

What buyers complain about

Thickness16%

“Not very thick”

Quality-Overall12%

“Cheap quality”

Size-Overall7%

“To small”

Color6%

“color is dull”

Thin6%

“Very thin”

Washability4%

“Poor quality after washing”

Value For Money3%

“A complete waste of money”

Advertised Vs Actual Product3%

“Not as advertised”

Material Quality2%

“cheap material”

Hard Feel2%

“Not really soft at all”

Top return reasons

Color25%

Size-Overall24%

Thin12%

Material Quality7%

Quality-Overall6%

Advertised Vs Actual Product5%