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Pink Blanket

Maybe

Products sell for $18.22 on average, inside the sweet spot. But demand is soft, at -6.5% this quarter, so Pink Blanket is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$751K/yr2.0M searches / yr
90-day growth
-6.5%search demand this quarter
Competition
41%top-5 click share · 26 brands · 28 sellers

Flapen Score

Pink Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Pink Blanket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Blanket 2.0M times last year and spent an estimated $751K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $751K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.0%
Market size, estimated
$751Ka year
Peak month
December2.6× the quietest month
Top search term
pink throw blanket581K searches a year

02 · Price

A sale here is worth $18.22.

Listings sell for $18.22 on average, from $7.69 to $42.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $18.22 that is $27K to $36K a year per listing.

Average price
$18.22inside the $15 to $100 sweet spot
Price range
$7.69–$42.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$27K–$36K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #250 within Throws. It carries 8,820 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#250in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,820per listing
Listings tracked
40

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pink Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

28

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

30%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Pink Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Pink Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink throw blanket581K/yr
  • pink blanket660K/yr
  • light pink throw blanket86K/yr
  • pink fluffy blanket75K/yr
  • blush pink throw blanket45K/yr
  • pink blanket throw75K/yr
  • pink throw57K/yr
  • light pink blanket58K/yr
  • pink blankets49K/yr
  • blanket pink48K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Blanket

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
2.6%of orders come back
“Not very thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Blanket questions

Answered from the same tracked data.