Is pink birthday candles profitable to sell on Amazon United States?

The niche generates $89K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (40/100).

How competitive is the pink birthday candles niche?

14 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in pink birthday candles?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.7%.

When does demand for pink birthday candles peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the pink birthday candles niche?

Listings span $4.52–$11.93; the average listing price is $6.68 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

pink birthday candles

Skip it

Prices mostly outside the sweet spot ($4.52–$11.93) — this niche doesn't clear our bar today.

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,430.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Bad$89K

$89K/yr · 151K searches

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.68

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.52–$11.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pink birthday candles is a $89K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pink birthday candles market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 8.8%
Avg BSR: #473
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 3.1%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

15%

PHD CAKE35%
Unique17%
LASILE11%
Bella Meri11%
Wilton6%
Meri Meri5%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top pink birthday candles search terms

pink birthday candles78K/yr -5.0%7.0% conv.
pink candles birthday21K/yr -13.7%6.5% conv.
birthday candles pink11K/yr -1.2%7.7% conv.
pink cake candles9K/yr -22.2%6.8% conv.
pink birthday candle8K/yr -5.5%3.9% conv.
pink candles for cake10K/yr -20.6%7.8% conv.
hot pink birthday candles5K/yr +3.5%3.5% conv.
pink glitter candles4K/yr +0.5%3.4% conv.
light pink birthday candles4K/yr -37.2%6.3% conv.

All search terms

Top pink birthday candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHD CAKE Pink Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$6.144.8★6,650 rev

Vibrant Pink White & Gold Spiral Birthday Candles - (Pack of 24) - Premium Quality & Dazzling Assorted Color - Ideal for Birthday Celebrations

Unique$4.524.8★2,469 rev

Bella Meri Pink Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

Bella Meri$6.064.8★500 rev

24-Count Long Thin Birthday Candles Tall Pink Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations

LASILE$5.454.9★52 rev

PHD CAKE 10-Pieces Pink Numeral Birthday Candles Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration

PHD CAKE$6.444.6★1,364 rev

Newest

by launch date

24 Pcs Pink Spiral Long Thin Birthday Candles Twisted Curved Candle Cake Topper Birthday Parties Wedding Decoration

LASILE$5.4971 rev

6mo ago

24-Count Long Thin Birthday Candles Tall Pink Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations

LASILE$5.4552 rev

6mo ago

PHD CAKE Iridescent Pink Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$6.516,650 rev

8mo ago

PHD CAKE Pink Glitter Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles

PHD CAKE$6.586,650 rev

8mo ago

Party Partners 16-Count Deluxe Birthday Candles 4.75 Tall Pink Gradient

Party Partners$7.802 rev

1y ago

What buyers say about pink birthday candles

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Perfect pink color”

Brightness/Shine/Glow15%

“Cute candles”

Quality-Overall11%

“Great quality”

Size-Overall9%

“They are a good size”

Value For Money8%

“Worth it”

Advertised Vs Actual Product8%

“Exactly as described”

Ease Of Use4%

“which is a nice convenience”

Shape/Style3%

“Different shape that really stand out”

Design-Overall3%

“stylish touch to our celebration”

Gifting Purpose3%

“Great addition to my daughters birthday cake”

What buyers complain about

Durability28%

“Fell apart”

Size-Overall13%

“It is very small”

Value For Money9%

“For a $7 candle, this is ridiculous”

Heating6%

“melts to fast”

Flammable6%

“Choking hazard”

Brightness/Shine/Glow6%

“Glitter comes off”

Quality-Overall6%

“Not the best quality candle”

Smell3%

“There was no smell or scent as expected”

Strength3%

“very fragile”

Thickness3%

“The candles are also nice and thick, I just got unlucky with a bad order two days before my bday which is why Im giving it a 2 star :”

Top return reasons

Size-Overall43%

Color19%

Value For Money17%

Advertised Vs Actual Product5%

Quality-Overall4%

Defective Material/Parts3%

Brightness/Shine/Glow3%

Durability1%

Product Condition1%

Display Colors1%

Common questions

Is pink birthday candles profitable to sell on Amazon United States?: The niche generates $89K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (40/100).
How competitive is the pink birthday candles niche?: 14 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in pink birthday candles?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.7%.
When does demand for pink birthday candles peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the pink birthday candles niche?: Listings span $4.52–$11.93; the average listing price is $6.68 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.