Pink Birthday Candles

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

8.8%

Market size, estimated

$89Ka year

Peak month

September1.7× the quietest month

Top search term

pink birthday candles78K searches a year

Listings sell for $6.68 on average, from $4.52 to $11.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.68 that is $2K to $3K a year per listing.

Average price

$6.68under the $15 to $100 sweet spot

Price range

$4.52–$11.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #473 within Candles. It carries 1,431 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#473in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,431per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months