Is pink and red candles profitable to sell on Amazon United States?

The niche generates $15K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.6%. Flapen's verdict: Skip it (36/100).

How competitive is the pink and red candles niche?

12 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in pink and red candles?

Top complaints mined from reviews: Size-Overall, Color, Flammable. The return rate is 2.1%.

What does it cost to enter the pink and red candles niche?

Listings span $6.02–$19.73; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.

pink and red candles

Skip it

Soft demand (-80.6% this quarter) — this niche doesn't clear our bar today.

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good979.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.37

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$6.02–$19.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$15K

$15K/yr · 29K searches

Growth

Bad-80.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink and red candles is a $15K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 36/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

pink and red candles market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $14K–$17K; units × avg price
Conversion rate: 4.5%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 12.0%
Avg brand age: 27 months
Avg seller age: 223 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

27%

Viyffo26%
YOROXRG15%
Yiflyer12%
HOMEOLOGY9%
Howemon6%
SRCVYLT6%

Demand

Weekly Amazon search volume, last 21 weeks — -80.6% search growth over the last 90 days.

Open Trend

Top pink and red candles search terms

pink and red candles9K/yr -78.5%3.5% conv.
red and pink candles7K/yr -75.0%4.4% conv.
pink and red taper candles4K/yr -79.4%0.9% conv.
pink and red candle sticks5K/yr -87.9%2.6% conv.
red and pink candlesticks4K/yr -84.2%1.2% conv.

All search terms

Top pink and red candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viyffo Taper Candles 10 Inch Red 12 Pack Unscented Smokeless Long Tall Tapered Candlesticks Wedding Home Decor Dinner Natural Color Series

Viyffo$19.734.6★922 rev

10 Inch Gradient-red Taper Candles 4 Packs Unscented Candlesticks for Dinner Wedding Valentines Day and Home Decoration Dripless and Smokeless 8-10 Hours Burn

Yiflyer$8.824.6★153 rev

YOROXRG 40 Pack Spell Chime Candles-4 Inch Multi-Colored Taper Candles Sticks-for Home Decor Kitchen Decor Wedding Decoration-10 Colours

YOROXRG$9.664.4★3,020 rev

Homeology 10 Classic Taper Candles Red & Pink Shades 4-Pack 7-8 Hours Long Burning Unscented Tall Candlesticks

HOMEOLOGY$9.014.5★463 rev

Howemon 40 Pack Assorted Color Spell Chime Candles 4 Inch Mini Taper Candles for for Home Decor Kitchen Decor Wedding Decoration-10 Colours

Howemon$9.484.6★2,400 rev

Newest

by launch date

Homeology 10 Classic Taper Candles Red & Pink Shades 4-Pack 7-8 Hours Long Burning Unscented Tall Candlesticks

HOMEOLOGY$9.01463 rev

8mo ago

SRCVYLT 6 Pcs Valentines Candle Sticks Bow Taper Candles Coquette Candle Sticks Decor 10 Inch Unscented Wedding Candles Decor Gifts for Bachelorette Bridal Wedding Bow Party

SRCVYLT$13.247 rev

9mo ago

Whaline 12Pcs Gradient Red Pink Spiral Taper Candles Dripless Twisted Wax Candles 10 Inch Long Unscented Candle Sticks for Wedding Valentines Day Holiday Party Home Dinner Table Decor

Whaline$18.6213 rev

10mo ago

Nuanchu 4 Pcs Twisted Taper Candles Wax Unscented Smokeless Spiral Swirl Candlesticks for Wedding Holiday Dinner Party Home Decorations(7.87 Inch Pure Valentines Color)

Nuanchu$18.35168 rev

11mo ago

KONNI Taper Candles 10 inch Tapered Candle 4 Pack Red

KONNI$10.5715 rev

1y ago

What buyers say about pink and red candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow20%

“Great candles”

Value For Money16%

“price is affordable”

Color15%

“The colors are bright”

Quality-Overall14%

“Burn quality its good”

Advertised Vs Actual Product9%

“exactly like the pictures”

Size-Overall7%

“good size”

Fire Resistance4%

“These burn great”

Smell4%

“Any smells, it's good”

Ease Of Use2%

“easy to use”

Durability2%

“lasts a few hours”

What buyers complain about

Size-Overall46%

“The candles are very small”

Color10%

“The color is nothing like the listing — much paler and streaky, like the dye wasnt mixed properly”

Flammable6%

“Very good burning just the only things that are a little bit of a problem is if it gets hit with a little bit of air it smokes a lot”

Thin4%

“Too thin”

Quality-Overall4%

“Average candle quality”

Value For Money3%

“Not worth it”

Thickness3%

“Much thinner than I realzed”

Functionality-Overall3%

“Didnt work for me”

Ease Of Cleaning3%

“Nothing to clean up after you burned”

Strength3%

“doesn't stand straight kept falling”

Top return reasons

Size-Overall76%

Advertised Vs Actual Product7%

Color5%

Value For Money3%

Thin2%

Defective Material/Parts1%

Quality-Overall1%

Thickness1%

Display Colors1%

Product Condition1%

Common questions

Is pink and red candles profitable to sell on Amazon United States?: The niche generates $15K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -80.6%. Flapen's verdict: Skip it (36/100).
How competitive is the pink and red candles niche?: 12 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in pink and red candles?: Top complaints mined from reviews: Size-Overall, Color, Flammable. The return rate is 2.1%.
What does it cost to enter the pink and red candles niche?: Listings span $6.02–$19.73; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.