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Pink and Red Candles

Fail

Demand is soft, at -80.6% this quarter, so Pink and Red Candles is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$15K/yr29K searches / yr
90-day growth
-80.6%search demand this quarter
Competition
59%top-5 click share · 12 brands · 15 sellers

Flapen Score

Pink and Red Candles against its category

The dotted line is the Home & Kitchen average. Past it, Pink and Red Candles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink and Red Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Pink and Red Candles 29K times last year and spent an estimated $15K. The top 5 brands take 67% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -80.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-80.6%
Conversion, latest week
4.5%
Market size, estimated
$15Ka year
Top search term
pink and red candles9K searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $6.02 to $19.73. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.37 that is $0 to $1K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$6.02–$19.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #169 within Candles. It carries 979 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#169in Candles
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
979per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pink and Red Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

27%

  • Brand 126%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Pink and Red Candles search demand

Weekly searches over the year. Pick a range.

250150Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pink and Red Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink and red candles9K/yr
  • red and pink candles7K/yr
  • pink and red taper candles4K/yr
  • pink and red candle sticks5K/yr
  • red and pink candlesticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink and Red Candles

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
46%of negative reviews mention “Size-Overall”
2.1%of orders come back
“The candles are very small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pink and Red Candles questions

Answered from the same tracked data.