Is pineapple upside down cake profitable to sell on Amazon United States?

The niche generates $106K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (34/100).

How competitive is the pineapple upside down cake niche?

4 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pineapple upside down cake?

Top complaints mined from reviews: Taste-Overall, Flavor, Thickness. The return rate is 0.2%.

When does demand for pineapple upside down cake peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the pineapple upside down cake niche?

Listings span $1.66–$16.88; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.

pineapple upside down cake

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great339

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.11

avg listing price — sweet spot $15–$100

Market size

Okay$106K

$106K/yr · 98K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Price range

Bad$1.66–$16.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pineapple upside down cake is a $106K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

pineapple upside down cake market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 8.9%
Avg BSR: #254
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 12.5%
Avg brand age: 66 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Duncan Hines75%
Nordic Ware13%
WPffvv8%
Eiqijci4%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -16.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top pineapple upside down cake search terms

pineapple upside down cake35K/yr -21.7%2.8% conv.
pineapple cake mix23K/yr +23.0%11.1% conv.
pineapple upside down cake pan22K/yr -34.6%4.0% conv.
pineapple upside down cake mix16K/yr -26.3%6.4% conv.
pineapple upside-down cake1K/yr -29.4%0.3% conv.

All search terms

Top pineapple upside down cake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duncan Hines Pineapple Supreme Flavored Cake Mix 15.25 oz.

Duncan Hines$1.664.7★1,275 rev

Nordic Ware Formed Pineapple Upside Down Cake Pan 8 Cup Golden Hour

Nordic Ware$15.804.6★373 rev

WPffvv Pineapple Upside Down Cake Pan - 8-Cup Large Pineapple Cake Mold Nonstick Reusable Homemade Decorative Baking Cup for Large Family Gatherings and Parties

WPffvv$16.774.8★11 rev

Eiqijci Pineapple Upside-Down Fluted Tube Cake Pan 10.2-Inch Ring Cake Pan Light-Gold Nonstick Carbon Steel with Center Tube & Rolled Rim Easy-Release for Flip-and-Serve Desserts

Eiqijci$16.884.8★9 rev

Duncan Hines Moist Deluxe Premium Cake Mix Pineapple Supreme/Pastel de Pia Supremo 16.5 Ounces

Duncan Hines$9.434.3★27 rev

Newest

by launch date

WPffvv Pineapple Upside Down Cake Pan - 8-Cup Large Pineapple Cake Mold Nonstick Reusable Homemade Decorative Baking Cup for Large Family Gatherings and Parties

WPffvv$16.7711 rev

9mo ago

Eiqijci Pineapple Upside-Down Fluted Tube Cake Pan 10.2-Inch Ring Cake Pan Light-Gold Nonstick Carbon Steel with Center Tube & Rolled Rim Easy-Release for Flip-and-Serve Desserts

Eiqijci$16.889 rev

10mo ago

Nordic Ware Formed Pineapple Upside Down Cake Pan 8 Cup Golden Hour

Nordic Ware$15.80373 rev

2y ago

Duncan Hines Moist Deluxe Premium Cake Mix Pineapple Supreme/Pastel de Pia Supremo 16.5 Ounces

Duncan Hines$9.4327 rev

2y ago

Duncan Hines Pineapple Supreme Flavored Cake Mix 15.25 oz.

Duncan Hines$1.661,275 rev

9y ago

What buyers say about pineapple upside down cake

What buyers praise and complain about, mined from review topics.

What buyers love

Baking43%

“Perfect bake 🥮 So glad I made this purchase”

Flavor11%

“Good flavor”

Taste-Overall10%

“Taste so good”

Quality-Overall6%

“Great pan”

Value For Money6%

“Great price for something I pay triple for a Grocery Store”

Ease Of Use3%

“easy to flip”

Moist/Dry3%

“The cake came out moist”

Blend/Ratio3%

“Best pineapple cake mix”

Size-Overall2%

“This pan is a good size for a small family or a gathering”

Material Quality2%

“Very good material”

What buyers complain about

Taste-Overall26%

“tastes too artificial”

Flavor23%

“Cake mix didn't have the flavor that was expected”

Thickness14%

“isn't as deep as I hoped”

Flammable5%

“it was smoking quite a bit”

Texture/Consistency-Overall5%

“Texture of cake was not great”

Size-Overall5%

“small”

Moist/Dry5%

“Dry, coarse in texture, little to no flavor”

Artificial Colors3%

“Flavor tastes artificial”

Top return reasons

Size-Overall52%

Quality-Overall7%

Thin7%

Material Quality7%

Thickness5%

Weight Light3%

Certifications3%

Functionality-Overall3%

Dishwasher Safe3%

Value For Money3%

Common questions

Is pineapple upside down cake profitable to sell on Amazon United States?: The niche generates $106K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (34/100).
How competitive is the pineapple upside down cake niche?: 4 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pineapple upside down cake?: Top complaints mined from reviews: Taste-Overall, Flavor, Thickness. The return rate is 0.2%.
When does demand for pineapple upside down cake peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the pineapple upside down cake niche?: Listings span $1.66–$16.88; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.