Is pine wax melts profitable to sell on Amazon United States?

The niche generates $133K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the pine wax melts niche?

10 brands and 117 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pine wax melts?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.

When does demand for pine wax melts peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the pine wax melts niche?

Listings span $6.13–$29.81; the average listing price is $17.24 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.

pine wax melts

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.24

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good742.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.13–$29.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$133K

$133K/yr · 101K searches

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pine wax melts is a $133K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

pine wax melts market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $138K–$172K; units × avg price
Conversion rate: 7.6%
Avg BSR: #518
Page quality: 0%
Prime: 94%
Sponsored: 59%
Out of stock: 2.9%
Avg brand age: 62 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

117

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

Yankee Candle51%
Scentsationals27%
The Candle Daddy9%
Shortie's Candle Company5%
Better Homes and Gardens2%
Coo Candles2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -15.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top pine wax melts search terms

yankee candle melt6K/yr -24.9%3.5% conv.
yankee candle wax melt5K/yr +10.9%2.3% conv.
yankee candle wax5K/yr +10.7%3.4% conv.
pine wax melts20K/yr -19.5%9.5% conv.
yankee candle tarts5K/yr +1.1%2.1% conv.
yankee melts5K/yr -34.9%2.4% conv.
wax melt pine5K/yr -27.4%9.6% conv.
pine scented wax melts11K/yr -21.1%10.9% conv.
wax melts pine5K/yr -8.0%11.7% conv.
pine wax melts wax cubes strong scent5K/yr -1.9%13.7% conv.

All search terms

Top pine wax melts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ScentSationals Perfectly Pine - Pine Scented Wax Melts 10oz (24 Cubes)

Scentsationals$14.974.7★768 rev

Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making

Yankee Candle$13.034.4★3,001 rev

Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)

Yankee Candle$16.424.5★2,774 rev

ScentSationals Vanilla Pine Balsam Scented Wax Melts 10oz (24 Cubes)

Scentsationals$14.954.6★202 rev

Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Sage & Citrus 6 Count (Pack of 3)

Yankee Candle$13.964.5★2,504 rev

Newest

by launch date

Scented Wax Melts Home Fragrance Room Freshener | Birchwood Pine (4 Boxes / 24 Cubes) | Woody Aromatic Wax | STRONG LONG-LASTING SCENT

Generic$11.2632 rev

9mo ago

Yankee Candle Scenterpiece Easy MeltCup Wax Refills for Wax Warmers Long Lasting Home Fragrance Clean Cotton Sage & Citrus Lemon Lavender Lilac Blossoms (Variety Pack)

Yankee Candle$26.0119 rev

11mo ago

Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Cliffside Sunrise Bahama Breeze Coconut Beach Pink Sands (Island Escape Variety Pack)

Yankee Candle$29.17652 rev

1y ago

Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Pink Sands 6 Count (Pack of 4)

Yankee Candle$27.83652 rev

1y ago

Yankee Candle Scented Wax Melts for Wax Warmers Candle Wax Melts Refills Long Lasting Home Fragrance Lemon Lavender 6 Count (Pack of 4)

Yankee Candle$28.1838 rev

1y ago

What buyers say about pine wax melts

What buyers praise and complain about, mined from review topics.

What buyers love

Smell79%

“Long lasting scent”

Quality-Overall5%

“Great value and quality youd expect from Yankee Candle”

Durability3%

“last a while”

Value For Money2%

“Worth It”

Advertised Vs Actual Product1%

“Do the job”

Warmth1%

“They are easy to use in the warmer”

Strength1%

“it is strong”

Soft Feel1%

“feeling cozy are the same way”

Brightness/Shine/Glow1%

“Great flashlight”

Ease Of Use0%

“Theyre easy to use”

What buyers complain about

Smell60%

“Does not smell”

Durability10%

“Not long lasting”

Value For Money8%

“Kinda expensive too”

Heating3%

“Too cool to Melt”

Strength3%

“Not very strong”

Size-Overall1%

“The plug in that came with them didnt fit in my outlets”

Ease Of Use1%

“Very difficult to remove from the warmer”

Natural Resource Wastage1%

“Waste”

Color1%

“a bit dark color”

Allergies0%

“burning of eyes when in use”

Top return reasons

Smell83%

Advertised Vs Actual Product9%

Value For Money2%

Size-Overall1%

Heating1%

Leak-Proof1%

Strength1%

Defective Material/Parts0%

Product Condition0%

Color0%

Common questions

Is pine wax melts profitable to sell on Amazon United States?: The niche generates $133K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the pine wax melts niche?: 10 brands and 117 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in pine wax melts?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.
When does demand for pine wax melts peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the pine wax melts niche?: Listings span $6.13–$29.81; the average listing price is $17.24 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.

pine wax melts

pine wax melts market data

Competition & brand share

Demand & seasonality

Top pine wax melts search terms

Top pine wax melts products on Amazon

Top sellers

Newest

Trending

What buyers say about pine wax melts

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Home & Kitchen