Pine Wax Melts

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

7.6%

Market size, estimated

$133Ka year

Peak month

December6.0× the quietest month

Top search term

yankee candle melt6K searches a year

Listings sell for $17.24 on average, from $6.13 to $29.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.24 that is $2K to $4K a year per listing.

Average price

$17.24inside the $15 to $100 sweet spot

Price range

$6.13–$29.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #518 within Home Fragrance. It carries 743 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

94%

Out of stock, average day

2.9%

Average rank

#518in Home Fragrance

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

743per listing

Listings tracked

34

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months