Is pine incense profitable to sell on Amazon United States?

The niche generates $35K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (49/100).

How competitive is the pine incense niche?

16 brands and 102 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in pine incense?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.5%.

When does demand for pine incense peak?

Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the pine incense niche?

Listings span $6.63–$22.41; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.

pine incense

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,000.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.90

avg listing price — sweet spot $15–$100

Price range

Okay$6.63–$22.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 24K searches

According to Flapen's Amazon United States niche tracking, pine incense is a $35K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

pine incense market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $30K–$36K; units × avg price
Conversion rate: 12.2%
Avg BSR: #887
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 8.9%
Avg brand age: 74 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

102

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

20%

HEM26%
TRUMIRI21%
Calmveda12%
MORNING STAR9%
Incienso de Santa Fe7%
Plant Guru5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top pine incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pine Incense Sticks - Bulk Pack of 100 Insence-Sticks - Made with Natural Pino Oil - Scented Incienso Aromaticos Non Toxic Inscent Insense

TRUMIRI$8.413.9★84 rev

Hem Pine Incense stick 20 Sticks each- 6 pack

HEM$7.554.0★1,162 rev

CALMVEDA Pinon Pine Incense Sticks - (80+ Pine Scented Sticks for Christmas Tree) Charcoal Free Natural Incense Non Toxic | Aroma of Fresh Needles & Woody Bark Perfect Christmas Inscents

Calmveda$13.744.4★8,547 rev

HEM Forest Cedar Pine Rain Forest & First Rain Incense Sticks Combo 5 Fragrances | 120 Sticks Total | Handcrafted Long-Lasting Aroma for Meditation Yoga Relaxation & Home Freshness

HEM$7.274.4★2,817 rev

Morning Star Pine 200 sticks

MORNING STAR$13.694.4★661 rev

Newest

by launch date

Forest Pine Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes

UNITEDPRIME$10.142 rev

1mo ago

Pine Cone Incense Sticks Natural Woodsy Aroma for Daily Aromatherapy & Meditation Crisp Cedarwood & Forest Healing Scent Calming Zen Relaxation Handcrafted with Leaf Incense Holder

Zenlyne$15.244 rev

3mo ago

Hem Incense Sticks Assorted Green Haven Pack (6 Sets x 20 Sticks) with Incense Stick Holder 120 Sticks Total | Pine Lemongrass Citronella Eucalyptus Spearmint Cedar

Dinil$9.7210 rev

4mo ago

Pine Incense Sticks - Bulk Pack of 100 Insence-Sticks - Made with Natural Pino Oil - Scented Incienso Aromaticos Non Toxic Inscent Insense

TRUMIRI$8.4184 rev

8mo ago

Cedar & Pine - Combo Pack of Incense Sticks - 100 Insence-Sticks of Each Scent - Total 200 Inscents - Natural Insense Made with Non Toxic Ingredients and Essential Oils

TRUMIRI$12.7252 rev

8mo ago

What buyers say about pine incense

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“good natural smell”

Value For Money9%

“worth the money”

Quality-Overall9%

“They are well-made”

Advertised Vs Actual Product3%

“This is exactly what I was looking for”

Fire Resistance2%

“burns well”

Durability1%

“durable”

Fun/Entertainment Experience1%

“Fun times”

Ease Of Use1%

“It's so easy to use”

Gifting Purpose1%

“Giftable, as it comes nicely packaged in separately decorated tubes”

Brightness/Shine/Glow1%

“The Eucalyptus is the most intense and fresh, providing a wonderful, cooling atmosphere that instantly brightens up the room”

What buyers complain about

Smell57%

“The smell is very artificial. and toxic it seems”

Value For Money7%

“To high a price for ok incense”

Durability4%

“Not long lasting burn”

Size-Overall4%

“it's very narrow”

Advertised Vs Actual Product3%

“Advertised as pinion pine, but doesnt smell like pinion. Nice pine aroma but not pinion.”

Strength3%

“They break easily”

Quality-Overall2%

“Poor quality”

Functionality-Overall2%

“Would not stay standing up”

Flammable2%

“Like burning garbage”

Defective Material/Parts1%

“some of the sticks were broken”

Top return reasons

Smell66%

Advertised Vs Actual Product10%

Size-Overall6%

Functionality-Overall5%

Defective Material/Parts3%

Flammable2%

Strength2%

Value For Money1%

Refills-Overall1%

Spray/Flow1%

Common questions

Is pine incense profitable to sell on Amazon United States?: The niche generates $35K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (49/100).
How competitive is the pine incense niche?: 16 brands and 102 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in pine incense?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.5%.
When does demand for pine incense peak?: Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the pine incense niche?: Listings span $6.63–$22.41; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.