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Pine Incense

Fail

Shoppers spend an estimated $35K a year here, so Pine Incense is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$35K/yr24K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
61%top-5 click share · 16 brands · 102 sellers

Flapen Score

Pine Incense against its category

The dotted line is the Home & Kitchen average. Past it, Pine Incense is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Incense 24K times last year and spent an estimated $35K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
12.2%
Market size, estimated
$35Ka year
Peak month
December7.5× the quietest month
Top search term
pine incense13K searches a year

02 · Price

A sale here is worth $11.90.

Listings sell for $11.90 on average, from $6.63 to $22.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.90 that is $0 to $1K a year per listing.

Average price
$11.90under the $15 to $100 sweet spot
Price range
$6.63–$22.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #887 within Home Fragrance. It carries 1,001 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#887in Home Fragrance
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,001per listing
Listings tracked
26

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pine Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

102

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

20%

  • Brand 126%
  • Brand 221%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Pine Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Reviews and returns

What reviews say buyers love and hate about Pine Incense

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
1.5%of orders come back
“The smell is very artificial. and toxic it seems”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pine Incense questions

Answered from the same tracked data.