Pine Candle
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -15.5% this quarter, so Pine Candle is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $475K/yr472K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 82 sellers
Flapen Score
Pine Candle against its category
The dotted line is the Home & Kitchen average. Past it, Pine Candle is stronger. Inside it, weaker.
Market
The Pine Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Pine Candle 472K times last year and spent an estimated $475K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $475Ka year
- Peak month
- December38.9× the quietest month
- Top search term
- pine candle113K searches a year
02 · Price
A sale here is worth $16.19.
Listings sell for $16.19 on average, from $4.78 to $34.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $16.19 that is $16K to $20K a year per listing.
- Average price
- $16.19inside the $15 to $100 sweet spot
- Price range
- $4.78–$34.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #291 within Candles. It carries 1,687 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #291in Candles
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,687per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pine Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
82
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
55%
Top 20: 95%
Open market
30%
- Brand 127%
- Brand 215%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Pine Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 38.9×
Search terms
Top Pine Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pine candle113K/yr
- balsam candle49K/yr
- pine scented candles63K/yr
- christmas candles clearance sale5K/yr
- balsam fir candles33K/yr
- pine candles24K/yr
- winter candle set9K/yr
- candle pine7K/yr
- pine tree candle14K/yr
- pine scented candle12K/yr
Reviews and returns
What reviews say buyers love and hate about Pine Candle
We read the reviews and the return reasons for every product selling here.
“Doesnt smell great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pine Candle questions
Answered from the same tracked data.









