pine candle
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$4.78–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$475K$475K/yr · 472K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,686.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pine candle is a $475K/yr Amazon United States market (472K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
pine candle market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $648K–$810K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 5.4%
- Avg brand age
- 42 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
82
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
55%
Top 20: 95%
Open market
30%
- Yankee Candle27%
- Village Candle15%
- 1OAK9%
- Thymes7%
- Homsolver7%
- WoodWick(ウッドウィック)5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 38.9×
Top pine candle search terms
- pine candle113K/yr
- balsam candle49K/yr
- pine scented candles63K/yr
- christmas candles clearance sale5K/yr
- balsam fir candles33K/yr
- pine candles24K/yr
- winter candle set9K/yr
- candle pine7K/yr
- pine tree candle14K/yr
- pine scented candle12K/yr
Top pine candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★2,452 rev
Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green
Village Candle$18.294.6★7,340 rev
1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$13.124.1★150 rev
Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts
Homsolver$11.534.1★687 rev
Thymes Frasier Fir Pine Needle Candle Holiday Candles for Home Scented with Notes of Crisp Siberian Fir Cedarwood & Sandalwood Christmas Decor (6.5 oz)
Thymes$34.964.6★6,152 rev
Newest
by launch date
Pine Fir Scented Candle for Home - 3-Wick 14.1oz 80-Hour Long Burning Non-Toxic Soy Wax Candles - Aromatherapy Candle for Positive & Relaxation Crisp Woody Forest Scent for Home Decor
KTFKTF$22.4711 rev
COCORRNA Fall Candles - Balsam & Fir 5 oz Soy Wax Scented Jar Candles for Home Scented 31 Hours Burn Time Aromatherapy Candle Gifts for Men Women
COCORRÍNA$8.5442 rev
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.302,452 rev
Yankee Candle Silver Sage & Pine Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time
Yankee Candle$16.1088 rev
Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$16.31855 rev
Trending
90-day click momentumPine Fir Scented Candle for Home - 3-Wick 14.1oz 80-Hour Long Burning Non-Toxic Soy Wax Candles - Aromatherapy Candle for Positive & Relaxation Crisp Woody Forest Scent for Home Decor
KTFKTF$22.474.8★
Balsam Cedar and Fir Scented Candle in Clear Mason Jar | Candles for Home | 8oz Rustic Home Decor Novelty Candle | 40 Hour Burn Time
Becky Home$10.253.8★
Pine Candle; 9.7 oz: 55 Hrs Burn Time Soy Wax Teal Frosted Jar with Crackling Wooden Wick & Luxury Gift Box: Pine Scented Candle by Spotless Candles
Spotless Leopard$14.174.3★
Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz
Coleman$4.784.5★
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar
Yankee Candle$17.434.6★
What buyers say about pine candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully scented”
“Glass jar is really good quality”
“Christmas gift”
“worth it”
“Great candles”
“Lasts very well”
“keeps the bugs away”
“As advertised”
“Very easy to use and put out”
“Attractive color”
What buyers complain about
“Doesnt smell great”
“Will be buying something cheaper”
“Extremely small”
“it didn't repel mosquitoes”
“after I lit it it burned”
“Bad quality”
“Candle doesn't stay lit the wick is a Popsicle stick”
“Picture of defect”
“No padding in box”
“Worst design Ive ever seen”
Top return reasons
Common questions
- Is pine candle profitable to sell on Amazon United States?
- The niche generates $475K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pine candle niche?
- 21 brands and 82 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in pine candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for pine candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 38.9× the quietest.
- What does it cost to enter the pine candle niche?
- Listings span $4.78–$34.96; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 1,687 reviews — the moat a new listing must climb.