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Pine Candle

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -15.5% this quarter, so Pine Candle is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$475K/yr472K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
55%top-5 click share · 21 brands · 82 sellers

Flapen Score

Pine Candle against its category

The dotted line is the Home & Kitchen average. Past it, Pine Candle is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Candle 472K times last year and spent an estimated $475K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
6.2%
Market size, estimated
$475Ka year
Peak month
December38.9× the quietest month
Top search term
pine candle113K searches a year

02 · Price

A sale here is worth $16.19.

Listings sell for $16.19 on average, from $4.78 to $34.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $16.19 that is $16K to $20K a year per listing.

Average price
$16.19inside the $15 to $100 sweet spot
Price range
$4.78–$34.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #291 within Candles. It carries 1,687 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#291in Candles
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,687per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pine Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

82

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

55%

Top 20: 95%

Open market

30%

  • Brand 127%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Pine Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 38.9×

Search terms

Top Pine Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine candle113K/yr
  • balsam candle49K/yr
  • pine scented candles63K/yr
  • christmas candles clearance sale5K/yr
  • balsam fir candles33K/yr
  • pine candles24K/yr
  • winter candle set9K/yr
  • candle pine7K/yr
  • pine tree candle14K/yr
  • pine scented candle12K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Candle

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.8%of orders come back
“Doesnt smell great”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pine Candle questions

Answered from the same tracked data.