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Pin the Tail on the Bunny

Fail

Shoppers spend an estimated $0 a year here, so Pin the Tail on the Bunny is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$0/yr31K searches / yr
90-day growth
-95.4%search demand this quarter
Competition
88%top-5 click share · 8 brands · 9 sellers

Flapen Score

Pin the Tail on the Bunny against its category

The dotted line is the Home & Kitchen average. Past it, Pin the Tail on the Bunny is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pin the Tail on the Bunny market on Amazon at a glance

Shoppers on Amazon United States searched for Pin the Tail on the Bunny 31K times last year and spent an estimated $0. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -95.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-95.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
April176.3× the quietest month
Top search term
pin the tail on the bunny26K searches a year

02 · Price

A sale here is worth $11.68.

Listings sell for $11.68 on average, from $5.28 to $24.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.68 that is $1K to $3K a year per listing.

Average price
$11.68under the $15 to $100 sweet spot
Price range
$5.28–$24.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,950 within Party Games & Activities. It carries 401 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#1,950in Party Games & Activities
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
401per listing
Listings tracked
8

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pin the Tail on the Bunny products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

9

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

8%

  • Brand 152%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Pin the Tail on the Bunny search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 176.3×

Reviews and returns

What reviews say buyers love and hate about Pin the Tail on the Bunny

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Adhesion/Stickiness”
2.1%of orders come back
“This failed because the stickers totally ripped”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pin the Tail on the Bunny questions

Answered from the same tracked data.