Pillows Twin Xl
MaybeSearch demand grew +364.0% this quarter. But the average product has 31,122 reviews to catch up to, so Pillows Twin Xl is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $48K/yr49K searches / yr
- 90-day growth
- +364.0%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 26 sellers
Flapen Score
Pillows Twin Xl against its category
The dotted line is the Home & Kitchen average. Past it, Pillows Twin Xl is stronger. Inside it, weaker.
Market
The Pillows Twin Xl market on Amazon at a glance
Shoppers on Amazon United States searched for Pillows Twin Xl 49K times last year and spent an estimated $48K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +364.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +364.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $48Ka year
- Peak month
- August21.4× the quietest month
- Top search term
- pillows twin xl34K searches a year
02 · Price
A sale here is worth $23.92.
Listings sell for $23.92 on average, from $9.08 to $50.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.92 that is $2K to $6K a year per listing.
- Average price
- $23.92inside the $15 to $100 sweet spot
- Price range
- $9.08–$50.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #71 within Bed Pillows & Positioners. It carries 31,122 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #71in Bed Pillows & Positioners
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 31,122per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pillows Twin Xl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
26
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- Brand 130%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Pillows Twin Xl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 21.4×
Search terms
Top Pillows Twin Xl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillows twin xl34K/yr
- pillow twin xl8K/yr
- twin xl pillow7K/yr
Reviews and returns
What reviews say buyers love and hate about Pillows Twin Xl
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I had hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillows Twin Xl questions
Answered from the same tracked data.