Pillows Standard Size Set of 4 King
FailShoppers spend an estimated $31K a year here, so Pillows Standard Size Set of 4 King is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $31K/yr17K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 25 sellers
Flapen Score
Pillows Standard Size Set of 4 King against its category
The dotted line is the Home & Kitchen average. Past it, Pillows Standard Size Set of 4 King is stronger. Inside it, weaker.
Market
The Pillows Standard Size Set of 4 King market on Amazon at a glance
Shoppers on Amazon United States searched for Pillows Standard Size Set of 4 King 17K times last year and spent an estimated $31K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $31Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- 4 pack king size pillows9K searches a year
02 · Price
A sale here is worth $40.04.
Listings sell for $40.04 on average, from $13.47 to $108.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.04 that is $0 to $4K a year per listing.
- Average price
- $40.04inside the $15 to $100 sweet spot
- Price range
- $13.47–$108.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #74 within Bed Pillows & Positioners. It carries 19,784 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 89%
- Out of stock, average day
- 8.5%
- Average rank
- #74in Bed Pillows & Positioners
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 19,784per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Pillows Standard Size Set of 4 King products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JOLLYVOGUE King Size Pillows Set of 4 for Sleeping Soft and Supportive Bed Pillows with Down Alternative Filling for Side and Back Sleepers Hotel Collection
- Price
- $36.99
- Rating
- 4.4/5
- Reviews
- 22,814
- Age
- 2y ago

Sasttie Firm King Size Pillows Set of 4 Bed Pillows for Side Back and Stomach Sleepers - Oeko-Tex Certified Supportive Down Alternative Plump Filling - Hotel Quality and Machine Washable 4 Pack
- Price
- $38.38
- Rating
- 4.5/5
- Reviews
- 6,412
- Age
- 1y ago

JOLLYVOGUE Firm Pillows King Size Set of 4 Washable Supportive Bed Pillows with Oeko-Tex Certified Down Alternative Fill Fluffy Hotel Quality for Back Stomach and Side Sleepers
- Price
- $36.95
- Rating
- 4.4/5
- Reviews
- 8,411
- Age
- 2y ago

JOLLYVOGUE King Size Pillows Set of 4 Collection Bed Pillows for Sleeping Hotel Quality Pillows for Side Back and Stomach Sleepers Soft and Supportive Oeko-Tex Certified Down Alternative Filling
- Price
- $36.49
- Rating
- 4.4/5
- Reviews
- 2,144
- Age
- 2y ago

Utopia Bedding Bed Pillows for Sleeping (White) King Size Set of 4 Hotel Pillow Cooling Pillows for Side Back or Stomach Sleepers
- Price
- $34.02
- Rating
- 4.6/5
- Reviews
- 15,972
- Age
- 1y ago
Trending
estimated 90-day click momentum
HIMOON Bed Pillows for Sleeping 4 Pack King Size Cooling Pillows Set of 4 Top-end Microfiber Cover for Side Stomach Back Sleepers(Black)
- Price
- $40.11
- Rating
- 4.4/5
- Reviews
- 26,731
- Age
- 2y ago

HIMEET Pillows King Size Set of 4 Luxury Fluffy Bed Pillows for Sleeping 4 Pack Soft and Supportive Bed Pillow with Down Alternative Filling for Side and Back Sleepers (19x34)
- Price
- $38.77
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 10mo ago

King Size Bed Pillows Set of 4 Soft & Supportive Down Alternative Microfiber Filling Plush White 36x20 Sleeping Pillows for Side and Back Sleepers Breathable Machine Washable
- Price
- $108.23
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 9mo ago

Piwaal Bed Pillows King Size 4-Pack - Down Alternative Plush Fill for Back Stomach & Side Sleepers - Breathable & Supportive Hotel Style Pillows
- Price
- $40.74
- Rating
- 4.3/5
- Reviews
- 2,839
- Age
- 7mo ago

CozyLux Pillows King Size Set of 4 Oeko-TEX Certified Down Alternative Striped Bed Pillows for Sleeping Hotel Style Soft Supportive Pillows for Side Back and Stomach Sleepers 19x34 Inches
- Price
- $38.72
- Rating
- 4.2/5
- Reviews
- 1,291
- Age
- 1y ago
Newest
by launch date
Piwaal Bed Pillows King Size 4-Pack - Down Alternative Plush Fill for Back Stomach & Side Sleepers - Breathable & Supportive Hotel Style Pillows
- Price
- $40.74
- Rating
- 4.3/5
- Reviews
- 2,839
- Age
- 7mo ago

King Size Bed Pillows Set of 4 Soft & Supportive Down Alternative Microfiber Filling Plush White 36x20 Sleeping Pillows for Side and Back Sleepers Breathable Machine Washable
- Price
- $108.23
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 9mo ago

JOLLYVOGUE Pillows King Size Set of 4 Bed Pillow for Side Back and Stomach Sleepers Down Alternative Filled Pillows Luxury Hotel Quality and Machine Washable 34 x 17 4 Pack
- Price
- $38.56
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 9mo ago

HIMEET Pillows King Size Set of 4 Luxury Fluffy Bed Pillows for Sleeping 4 Pack Soft and Supportive Bed Pillow with Down Alternative Filling for Side and Back Sleepers (19x34)
- Price
- $38.77
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 10mo ago

Basic Beyond Hotel Collection Bed Pillows for Sleeping - King Size Pillows Set of 4 20x36 White
- Price
- $42.83
- Rating
- 4.3/5
- Reviews
- 6,422
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
25
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 92%
Open market
23%
- JOLLYVOGUE35%
- Utopia Bedding13%
- Sasttie10%
- HUXMEYSON8%
- MUFEW7%
- Meoflaw5%
Demand
Pillows Standard Size Set of 4 King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pillows Standard Size Set of 4 King search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 4 pack king size pillows9K/yr
- pillows king size set of 4 pack5K/yr
- pillows standard size set of 4 king3K/yr
Reviews and returns
What reviews say buyers love and hate about Pillows Standard Size Set of 4 King
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillows Standard Size Set of 4 King questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









