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Pillows Standard Size Set of 4 King

Fail

Shoppers spend an estimated $31K a year here, so Pillows Standard Size Set of 4 King is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$31K/yr17K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
49%top-5 click share · 17 brands · 25 sellers

Flapen Score

Pillows Standard Size Set of 4 King against its category

The dotted line is the Home & Kitchen average. Past it, Pillows Standard Size Set of 4 King is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillows Standard Size Set of 4 King market on Amazon at a glance

Shoppers on Amazon United States searched for Pillows Standard Size Set of 4 King 17K times last year and spent an estimated $31K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
4.7%
Market size, estimated
$31Ka year
Peak month
July1.3× the quietest month
Top search term
4 pack king size pillows9K searches a year

02 · Price

A sale here is worth $40.04.

Listings sell for $40.04 on average, from $13.47 to $108.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.04 that is $0 to $4K a year per listing.

Average price
$40.04inside the $15 to $100 sweet spot
Price range
$13.47–$108.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #74 within Bed Pillows & Positioners. It carries 19,784 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
8.5%
Average rank
#74in Bed Pillows & Positioners
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
19,784per listing
Listings tracked
28

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pillows Standard Size Set of 4 King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

23%

  • Brand 135%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Pillows Standard Size Set of 4 King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pillows Standard Size Set of 4 King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 pack king size pillows9K/yr
  • pillows king size set of 4 pack5K/yr
  • pillows standard size set of 4 king3K/yr

Reviews and returns

What reviews say buyers love and hate about Pillows Standard Size Set of 4 King

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pillows Standard Size Set of 4 King questions

Answered from the same tracked data.