Pillows Standard Size Set of 4
PassPillows Standard Size Set of 4 scores 66 out of 100, a Pass. Shoppers spend an estimated $3.8M a year here, search demand grew +5.3% this quarter, and an estimated 1.6% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 4966
- Market size
- $3.8M/yr1.4M searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 23 sellers
Flapen Score
Pillows Standard Size Set of 4 against its category
The dotted line is the Home & Kitchen average. Past it, Pillows Standard Size Set of 4 is stronger. Inside it, weaker.
Market
The Pillows Standard Size Set of 4 market on Amazon at a glance
Shoppers on Amazon United States searched for Pillows Standard Size Set of 4 1.4M times last year and spent an estimated $3.8M. The top 5 brands take 73% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $3.8Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- pillows standard size set of 4984K searches a year
02 · Price
A sale here is worth $31.19.
Listings sell for $31.19 on average, from $10.76 to $50.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $31.19 that is $125K to $156K a year per listing.
- Average price
- $31.19inside the $15 to $100 sweet spot
- Price range
- $10.76–$50.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $125K–$156K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #84 within Bed Pillows & Positioners. It carries 28,521 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 90%
- Out of stock, average day
- 6.5%
- Average rank
- #84in Bed Pillows & Positioners
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 28,521per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pillows Standard Size Set of 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 92%
Open market
20%
- Brand 125%
- Brand 225%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Pillows Standard Size Set of 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pillows Standard Size Set of 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillows standard size set of 4984K/yr
- standard pillows set of 473K/yr
- 4 pack pillows52K/yr
- pillows set of 452K/yr
- 4 pillows35K/yr
- pillow set of 434K/yr
- pillows 4 pack27K/yr
- full size pillows set of 418K/yr
- set of 4 pillows19K/yr
- pillows full size set of 415K/yr
Reviews and returns
What reviews say buyers love and hate about Pillows Standard Size Set of 4
We read the reviews and the return reasons for every product selling here.
“Not comfortable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillows Standard Size Set of 4 questions
Answered from the same tracked data.