Pillow Shams

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

1.1%

Market size, estimated

$409Ka year

Peak month

January1.4× the quietest month

Top search term

pillow shams447K searches a year

Listings sell for $17.61 on average, from $5.85 to $36.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $17.61 that is $4K to $9K a year per listing.

Average price

$17.61inside the $15 to $100 sweet spot

Price range

$5.85–$36.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

3.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #82 within Sheets & Pillowcases. It carries 7,871 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#82in Sheets & Pillowcases

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

7,871per listing

Listings tracked

87

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months