Pillow Set of 4

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

5.8%

Market size, estimated

$632Ka year

Peak month

July1.4× the quietest month

Top search term

4 pack pillows52K searches a year

Listings sell for $31.91 on average, from $12.10 to $50.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $31.91 that is $16K to $24K a year per listing.

Average price

$31.91inside the $15 to $100 sweet spot

Price range

$12.10–$50.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

1.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #139 within Bed Pillows & Positioners. It carries 22,185 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

92%

Out of stock, average day

0.4%

Average rank

#139in Bed Pillows & Positioners

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

22,185per listing

Listings tracked

37

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months