Pillow Protector

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

11.9%

Market size, estimated

$3.5Ma year

Peak month

July1.4× the quietest month

Top search term

pillow protectors733K searches a year

Listings sell for $15.20 on average, from $5.97 to $33.12. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $15.20 that is $190K to $228K a year per listing.

Average price

$15.20inside the $15 to $100 sweet spot

Price range

$5.97–$33.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$190K–$228K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Sheets & Pillowcases. It carries 19,505 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#15in Sheets & Pillowcases

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

19,505per listing

Listings tracked

18

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months