Pillow for Lower Back Pain Relief Sleeping
FailDemand is soft, at -9.9% this quarter, so Pillow for Lower Back Pain Relief Sleeping is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $106K/yr118K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 47%top-5 click share · 24 brands · 48 sellers
Flapen Score
Pillow for Lower Back Pain Relief Sleeping against its category
The dotted line is the Home & Kitchen average. Past it, Pillow for Lower Back Pain Relief Sleeping is stronger. Inside it, weaker.
Market
The Pillow for Lower Back Pain Relief Sleeping market on Amazon at a glance
Shoppers on Amazon United States searched for Pillow for Lower Back Pain Relief Sleeping 118K times last year and spent an estimated $106K. The top 5 brands take 59% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $106Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- pillow for lower back pain18K searches a year
02 · Price
A sale here is worth $30.57.
Listings sell for $30.57 on average, from $11.29 to $62.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.57 that is $0 to $3K a year per listing.
- Average price
- $30.57inside the $15 to $100 sweet spot
- Price range
- $11.29–$62.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #12 within Bed Pillows & Positioners. It carries 12,062 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #12in Bed Pillows & Positioners
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 12,062per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pillow for Lower Back Pain Relief Sleeping products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ComfiLife Lumbar Support Pillow for Sleeping Memory Foam Pillow for Back Pain Relief - Side Back and Stomach Sleepers- Triangle Wedge Pillow - Bed Rest Pillow - Medium-Soft (White Standard)
- Price
- $43.94
- Rating
- 4.1/5
- Reviews
- 5,890
- Age
- 6y ago
vamorry Lumbar Pillow for Sleeping Lumbar Support Pillow for Bed for Back Pain Relief Memory Foam Lower Back Pillow for Bed Back Support Pillow for Side & Back Sleepers Washable Cover
- Price
- $18.29
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 2y ago
Fledano Lumbar Pillow for Sleeping Lumbar Support Pillow for Bed for Back Pain Relief Memory Foam Lower Back Pillow for Bed Back Support Pillow for Side & Back Sleepers Washable Cover
- Price
- $19.75
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
Contour Legacy Leg & Knee Foam Support Pillow for Side Sleepers Soothing Relief for Back Hips Knees Joints Nerves & Muscles
- Price
- $29.35
- Rating
- 4.3/5
- Reviews
- 42,447
- Age
- 7y ago
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
- Price
- $38.78
- Rating
- 4.3/5
- Reviews
- 16,839
- Age
- 3y ago
Trending
estimated 90-day click momentum
COMFYTHERA Lumbar Support Pillow for Sleeping Memory Foam Lumbar Support Cushion for Lower Back Pain Relief Back Support Bed Pillow Waist Support (Dark Grey Large)
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 1y ago
Lumbar Support Pillow for Bed Relief Back Pain: Lower Back Pillow for Sleeping - Memory Foam Waist Pillow - Cooling Back Bolster Pillow for Side Back&Stomach Sleepers - Bed Rest Pillow for Car Sofa
- Price
- $20.99
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 7mo ago
Fledano Lumbar Support Pillow for Bed Memory Foam Lower Back Pain Relief Pillow for Sleeping Ergonomic Lumbar Pillow for Side & Back Sleepers Sciatica & Hip Pain Relief Washable Cooling Cover
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
BlissTrends Memory Foam Knee Pillow Knee Pillow for Side Sleepers Leg Pillows for Sleeping Blood Circulation Elevation Pillow for Spine Aligning Sciatica Back Hip Knee Ankle Pain Grey
- Price
- $11.29
- Rating
- 4.4/5
- Reviews
- 2,813
- Age
- 2y ago
Bedluxe Knee Pillow for Back Sleeping Leg Pillow Knee Wedge Pillow Memory Foam Wedge Pillows for Legs Post Surgery Triangle Pillow for Knee Support Leg Elevation Knees Hip Back Pain Relief White
- Price
- $27.41
- Rating
- 4.4/5
- Reviews
- 1,361
- Age
- 2y ago
Newest
by launch dateLumbar Support Pillow for Bed Relief Back Pain: Lower Back Pillow for Sleeping - Memory Foam Waist Pillow - Cooling Back Bolster Pillow for Side Back&Stomach Sleepers - Bed Rest Pillow for Car Sofa
- Price
- $20.99
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 7mo ago
ZIKEE Inflatable Lumbar Support Pillow for Bed with Customized Lower Back Pain Relief & Support Memory Foam Back Support for Side & Back Sleeping Bed Pillow for Driving Resting Breathable Cover
- Price
- $27.70
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 8mo ago
Fledano Lumbar Support Pillow for Bed Memory Foam Lower Back Pain Relief Pillow for Sleeping Ergonomic Lumbar Pillow for Side & Back Sleepers Sciatica & Hip Pain Relief Washable Cooling Cover
- Price
- $19.63
- Rating
- 4.1/5
- Reviews
- 1,120
- Age
- 1y ago
Lumbar Support Pillow for Bed Relief Back Pain: Lower Back Pillow for Sleeping - Memory Foam Waist Pillow - Cooling Back Bolster Pillow for Side Back&Stomach Sleepers - Bed Rest Pillow for Car Sofa
- Price
- $21.12
- Rating
- 4.2/5
- Reviews
- 3,213
- Age
- 1y ago
Skechers Memory Foam Lumbar Pillow Lumbar Support Pillow for Office Chair Lower Back Pain Relief Lumbar Pillow Ergonomic Design Back Support Pillow for Office Chair Car Home Travel Black
- Price
- $25.66
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
48
Est. top-5 brand share
59%
Top 20: 96%
Est. top-5 click share
47%
Top 20: 83%
Open market
36%
- vamorry21%
- ComfiLife16%
- Fledano11%
- 5 STARS UNITED6%
- Cozyplayer5%
- Everlasting Comfort5%
Demand
Pillow for Lower Back Pain Relief Sleeping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pillow for Lower Back Pain Relief Sleeping search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pillow for lower back pain18K/yr
- pillow for lower back pain sleeping14K/yr
- lower back pain relief pillow12K/yr
- lower back decompression pillow7K/yr
- lower back pain pillow10K/yr
- lower back pain pillow for sleeping6K/yr
- spinal fusion pillow4K/yr
- pillows for lower back pain6K/yr
- disc herniation pillow4K/yr
- back pain sleeping support5K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow for Lower Back Pain Relief Sleeping
We read the reviews and the return reasons for every product selling here.
“Extremely Uncomfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow for Lower Back Pain Relief Sleeping questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data