Pillow Covers Queen Size
FailThe top 5 products take 84% of clicks, so Pillow Covers Queen Size is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $71K/yr25K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 12 sellers
Flapen Score
Pillow Covers Queen Size against its category
The dotted line is the Home & Kitchen average. Past it, Pillow Covers Queen Size is stronger. Inside it, weaker.
Market
The Pillow Covers Queen Size market on Amazon at a glance
Shoppers on Amazon United States searched for Pillow Covers Queen Size 25K times last year and spent an estimated $71K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 19.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 19.9%
- Market size, estimated
- $71Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- pillow protectors queen size set of 26K searches a year
02 · Price
A sale here is worth $13.97.
Listings sell for $13.97 on average, from $8.32 to $23.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.97 that is $7K to $10K a year per listing.
- Average price
- $13.97under the $15 to $100 sweet spot
- Price range
- $8.32–$23.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Sheets & Pillowcases. It carries 20,178 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Sheets & Pillowcases
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 20,178per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Pillow Covers Queen Size products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Set of 2 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $8.87
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 9y ago

Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 8y ago

Queen Size Waterproof Pillow Protectors (Set of 2) Zippered Hypoallergenic Pillowcase Cover Allergen Dust Proof Encasement
- Price
- $17.42
- Rating
- 4.6/5
- Reviews
- 11,970
- Age
- 9y ago

Set of 4 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 8y ago

Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 2 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $8.32
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 2 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $8.32
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 2y ago

Beckham Hotel Collection Queen Size White Pillow Protector with Zipper Set of 2 Soft and Breathable Cotton Pillow Protector Covers
- Price
- $23.99
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 1y ago

Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 8y ago

Set of 4 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 8y ago

100% Cotton Pillow Protectors with Zipper Queen Size White Pillow Cases Set of 2 for Home & Hotel Sateen Soft Cooling Hidden Zippered Pillow Case Protector for Hair & Skin 20x30 in
- Price
- $15.32
- Rating
- 4.8/5
- Reviews
- 806
- Age
- 3y ago
Newest
by launch date
Beckham Hotel Collection Queen Size White Pillow Protector with Zipper Set of 2 Soft and Breathable Cotton Pillow Protector Covers
- Price
- $23.99
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 1y ago

Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 2 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $8.32
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 2y ago

100% Cotton Pillow Protectors with Zipper Queen Size White Pillow Cases Set of 2 for Home & Hotel Sateen Soft Cooling Hidden Zippered Pillow Case Protector for Hair & Skin 20x30 in
- Price
- $15.32
- Rating
- 4.8/5
- Reviews
- 806
- Age
- 3y ago

Set of 2 Standard/Queen AllerEase Pillow Protectors - Moisture Wicking Advanced Allergy Protection - Premium Polyester Zippered Protectors
- Price
- $12.11
- Rating
- 4.7/5
- Reviews
- 9,803
- Age
- 7y ago

Set of 4 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
3%
- Utopia Bedding54%
- Niagara Sleep Solution22%
- Four Seasons Essentials9%
- Aller-Ease6%
- Beckham Hotel Collection4%
- CIRCLESHOME3%
- Open — no brand owns it (1 brand, 3%)
Demand
Pillow Covers Queen Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Pillow Covers Queen Size search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pillow protectors queen size set of 26K/yr
- pillows protectors queen size set of 23K/yr
- queen pillow protectors with zipper 2 pack7K/yr
- pillow protector queen size set of 23K/yr
- queen size pillow protectors zippered 2 pack4K/yr
- pillow case covers queen2K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Covers Queen Size
We read the reviews and the return reasons for every product selling here.
“Noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Covers Queen Size questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









