Pillow Covers Queen
FailShoppers spend an estimated $29K a year here, so Pillow Covers Queen is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $29K/yr20K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 28 sellers
Flapen Score
Pillow Covers Queen against its category
The dotted line is the Home & Kitchen average. Past it, Pillow Covers Queen is stronger. Inside it, weaker.
Market
The Pillow Covers Queen market on Amazon at a glance
Shoppers on Amazon United States searched for Pillow Covers Queen 20K times last year and spent an estimated $29K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $29Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- pillow covers queen19K searches a year
02 · Price
A sale here is worth $14.70.
Listings sell for $14.70 on average, from $5.54 to $37.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.70 that is $1K to $4K a year per listing.
- Average price
- $14.70under the $15 to $100 sweet spot
- Price range
- $5.54–$37.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #26 within Sheets & Pillowcases. It carries 35,721 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #26in Sheets & Pillowcases
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 35,721per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Pillow Covers Queen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ultra Soft Pillow Protectors with Zipper Queen Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 8y ago

Set of 2 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $8.87
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 9y ago

Set of 4 Pillow Protectors with Zipper Queen Size Bed Bug and Dust Mite Proof Pillow Covers Ultra Soft Pillow Encasements Moisture Wicking and Waterproof Pillow Cases by Utopia Bedding (White)
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 48,649
- Age
- 8y ago

Pillow Covers by Utopia Bedding - Queen Size 2-Pack Soft Brushed Microfiber Perfect for Hospitals Hotels Guest Rooms Oeko-TEX Certified 20x30 Inches (Grey)
- Price
- $5.85
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 9y ago

Bedsure Pillow Cases Queen Cooling Pillow Cases Rayon Derived from Bamboo Dark Grey Pillowcases Queen Size Set of 2 PureWoven & Soft Bedding Pillow Cover with Envelope Closure Gifts 20x30 Inches
- Price
- $11.06
- Rating
- 4.4/5
- Reviews
- 36,917
- Age
- 7y ago
Trending
estimated 90-day click momentum
Amazon Basics Cooling Pillow Cases for Hot Sleepers Soft Pillow Covers Silky Smooth on Hair and Skin High Elastic and Envelope Closure for Snug Fit 20 x 30 Queen White Pack of 1
- Price
- $10.51
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 4mo ago

FAUNNA 100% Cotton Pillow Protectors Bed Bug Proof Hypoallergenic Featuring Antimicrobial Product Protection for Enhanced Freshness - Premium Breathable Zippered Protectors(Queen Size 4 Pack)
- Price
- $30.77
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 10mo ago

Sunflower Queen Pillowcases Set of 2 100% Cotton Queen Pillow Cases 2 2030 inches Bright White Soft and Breathable
- Price
- $11.85
- Rating
- 4.5/5
- Reviews
- 8,066
- Age
- 5y ago

PHF 100% Cotton Waffle Pillow Shams Queen Size 2 Pack 20 x 30 Soft Skin-Friendly Pillowcases No Filling Aesthetic Woven and Breathable Waffle Weave Pillow Case Covers for Bed Oatmeal
- Price
- $23.29
- Rating
- 4.5/5
- Reviews
- 10,490
- Age
- 4y ago

Ultra Soft Pillow Protectors with Zipper Standard Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $10.51
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 8y ago
Newest
by launch date
Amazon Basics Cooling Pillow Cases for Hot Sleepers Soft Pillow Covers Silky Smooth on Hair and Skin High Elastic and Envelope Closure for Snug Fit 20 x 30 Queen White Pack of 1
- Price
- $10.51
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 4mo ago

FAUNNA 100% Cotton Pillow Protectors Bed Bug Proof Hypoallergenic Featuring Antimicrobial Product Protection for Enhanced Freshness - Premium Breathable Zippered Protectors(Queen Size 4 Pack)
- Price
- $30.77
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 10mo ago

Beckham Hotel Collection Queen Size White Pillow Protector with Zipper Set of 2 Soft and Breathable Cotton Pillow Protector Covers
- Price
- $23.99
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 1y ago

WishSmile Cooling Queen Pillowcases Set of 2 Breathable Cool Silky Soft Rayon Derived from Bamboo Fabric Moisture Wicking for Hot Sleepers Hair and Skin Friendly Dark Grey 2 Pack 20x30IN
- Price
- $11.64
- Rating
- 4.4/5
- Reviews
- 6,964
- Age
- 4y ago

PHF 100% Cotton Waffle Pillow Shams Queen Size 2 Pack 20 x 30 Soft Skin-Friendly Pillowcases No Filling Aesthetic Woven and Breathable Waffle Weave Pillow Case Covers for Bed Oatmeal
- Price
- $23.29
- Rating
- 4.5/5
- Reviews
- 10,490
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
28
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 94%
Open market
18%
- Utopia Bedding40%
- Niagara Sleep Solution19%
- Bedsure9%
- FAUNNA7%
- Amazon Basics4%
- CIRCLESHOME4%
- Open — no brand owns it (11 brands, 18%)
Demand
Pillow Covers Queen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Pillow Covers Queen
We read the reviews and the return reasons for every product selling here.
“they are too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Covers Queen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









