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Pillow Covers King Size Set of 2

Fail

Shoppers spend an estimated $42K a year here, so Pillow Covers King Size Set of 2 is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$42K/yr66K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
51%top-5 click share · 16 brands · 28 sellers

Flapen Score

Pillow Covers King Size Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, Pillow Covers King Size Set of 2 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillow Covers King Size Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Pillow Covers King Size Set of 2 66K times last year and spent an estimated $42K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
4.3%
Market size, estimated
$42Ka year
Peak month
January1.7× the quietest month
Top search term
king size zippered pillow cases14K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $6.32 to $30.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.76 that is $1K to $4K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$6.32–$30.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #123 within Sheets & Pillowcases. It carries 11,610 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#123in Sheets & Pillowcases
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,610per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pillow Covers King Size Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

28

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

27%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Pillow Covers King Size Set of 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pillow Covers King Size Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size zippered pillow cases14K/yr
  • king size pillow cases with zipper8K/yr
  • king pillow case with zipper9K/yr
  • king size pillow case with zipper12K/yr
  • king zipper pillow cases9K/yr
  • zipper pillow cases king5K/yr
  • king pillow cases with zipper5K/yr
  • zipper pillow cases king size4K/yr

Reviews and returns

What reviews say buyers love and hate about Pillow Covers King Size Set of 2

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Just too long”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pillow Covers King Size Set of 2 questions

Answered from the same tracked data.