Pillow Covers King Size Set of 2
FailShoppers spend an estimated $42K a year here, so Pillow Covers King Size Set of 2 is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $42K/yr66K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 28 sellers
Flapen Score
Pillow Covers King Size Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, Pillow Covers King Size Set of 2 is stronger. Inside it, weaker.
Market
The Pillow Covers King Size Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Pillow Covers King Size Set of 2 66K times last year and spent an estimated $42K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $42Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- king size zippered pillow cases14K searches a year
02 · Price
A sale here is worth $14.76.
Listings sell for $14.76 on average, from $6.32 to $30.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.76 that is $1K to $4K a year per listing.
- Average price
- $14.76under the $15 to $100 sweet spot
- Price range
- $6.32–$30.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #123 within Sheets & Pillowcases. It carries 11,610 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #123in Sheets & Pillowcases
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,610per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pillow Covers King Size Set of 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2 Pack Microfiber King Zipper Pillowcases Soft Comfortable Not Shrink Dark Gray Pillow Case Breathable Pillow Cases Set of 2 (20x36 Inches)
- Price
- $9.92
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 2y ago

Bedsure Zipper Pillow Cases King Cooling King Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gifts Dark Grey 20x36 Inches
- Price
- $22.51
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

NTBAY Zippered Satin Pillow Cases for Hair and Skin Luxury King Hidden Zipper Pillowcases Set of 2 20x36 Inches Grey
- Price
- $11.82
- Rating
- 4.6/5
- Reviews
- 35,017
- Age
- 8y ago

Amazon Basics King Pillow Pillowcases with Zipper 100% Cotton Hypoallergenic Pillow Protector White (37 x 21 Inches) Pillows Not Included
- Price
- $6.32
- Rating
- 4.5/5
- Reviews
- 16,225
- Age
- 9y ago

Ultra Soft Pillow Protectors with Zipper King Size - Set of 4 Breathable Pillow Covers - 100% Protection Against Stains Dust & Dirt - Machine Washable (White)
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 25,099
- Age
- 7y ago
Trending
estimated 90-day click momentum
Utopia Bedding 4 Pack Pillow Protectors with Zipper King Size Soft Brushed Microfiber Fabric Pillow Cases Shrinkage and Fade Resistant Pillow Covers (Navy)
- Price
- $10.10
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 6y ago

100% Cotton Classic Pillow Protectors with Invisible Zipper 600 Thread Count Sateen Weave Soft and Breathable Pillow Cases Protect Pillows from Dirt Dust and Debris (King 20x36 Set of 2)
- Price
- $15.82
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 2y ago

Utopia Bedding 4 Pack Pillow Protectors with Zipper King Size Soft Brushed Microfiber Fabric Pillow Cases Shrinkage and Fade Resistant Pillow Covers (Grey)
- Price
- $11.63
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 6y ago

Bedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
- Price
- $15.01
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Bedsure Zipper Pillow Cases Standard Size Cooling Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gift Dark Grey 20x26 Inches
- Price
- $15.70
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago
Newest
by launch date
Bedsure Zipper Pillow Cases Queen Cooling Pillow Cases Queen Size Set of 2 Rayon Derived from Bamboo Cooling Pillowcases for Hot Sleepers Soft & PureWoven Pillow Covers Dark Grey 20x30 Inches
- Price
- $15.01
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Bedsure Zipper Pillow Cases King Cooling King Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gifts Dark Grey 20x36 Inches
- Price
- $22.51
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

Bedsure Zipper Pillow Cases Standard Size Cooling Pillow Cases Set of 2 Rayon Derived from Bamboo Cooling Pillowcase for Hot Sleepers Soft & PureWoven Pillow Covers Gift Dark Grey 20x26 Inches
- Price
- $15.70
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 2y ago

100% Cotton Classic Pillow Protectors with Invisible Zipper 600 Thread Count Sateen Weave Soft and Breathable Pillow Cases Protect Pillows from Dirt Dust and Debris (King 20x36 Set of 2)
- Price
- $15.82
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 2y ago

Bamboo Viscose Zippered Pillow Cases King Size Set of 2 400 Thread Count Cooling Pillow Protectors for Hot Sleepers Luxurious Hotel Quality - Silky Soft Breathable (20x36 Inches Navy Blue)
- Price
- $14.38
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
28
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
27%
- NookZuzu19%
- Bedsure16%
- Utopia Bedding13%
- NTBAY10%
- Amazon Basics7%
- Niagara Sleep Solution7%
Demand
Pillow Covers King Size Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pillow Covers King Size Set of 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- king size zippered pillow cases14K/yr
- king size pillow cases with zipper8K/yr
- king pillow case with zipper9K/yr
- king size pillow case with zipper12K/yr
- king zipper pillow cases9K/yr
- zipper pillow cases king5K/yr
- king pillow cases with zipper5K/yr
- zipper pillow cases king size4K/yr
Reviews and returns
What reviews say buyers love and hate about Pillow Covers King Size Set of 2
We read the reviews and the return reasons for every product selling here.
“Just too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pillow Covers King Size Set of 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









