Pillow Cases

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

+4.1%

Conversion, latest week

4.4%

Market size, estimated

$2.7Ma year

Peak month

July1.3× the quietest month

Top search term

pillow cases standard size1.0M searches a year

Listings sell for $10.52 on average, from $5.49 to $31.52. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $10.52 that is $63K to $84K a year per listing.

Average price

$10.52under the $15 to $100 sweet spot

Price range

$5.49–$31.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$63K–$84K

Returns

1.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #47 within Sheets & Pillowcases. It carries 44,894 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#47in Sheets & Pillowcases

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

44,894per listing

Listings tracked

55

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months