Pillow 18x18

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

15.6%

Market size, estimated

$55Ka year

Peak month

September6.5× the quietest month

Top search term

18 inch pillows8K searches a year

Listings sell for $17.38 on average, from $6.89 to $29.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price

$17.38inside the $15 to $100 sweet spot

Price range

$6.89–$29.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Decorative Pillows, Inserts & Covers. It carries 20,815 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#47in Decorative Pillows, Inserts & Covers

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

20,815per listing

Listings tracked

26

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months