Pillar Candles

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

3.4%

Market size, estimated

$2.0Ma year

Peak month

January2.1× the quietest month

Top search term

pillar candles920K searches a year

Listings sell for $28.97 on average, from $5.78 to $97.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $28.97 that is $43K to $58K a year per listing.

Average price

$28.97inside the $15 to $100 sweet spot

Price range

$5.78–$97.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$43K–$58K

Returns

4.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #35 within Candles. It carries 2,721 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#35in Candles

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,721per listing

Listings tracked

66

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months