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Pilgrim Decorations

Fail

The top 5 products take 100% of clicks, so Pilgrim Decorations is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$26K/yr106K searches / yr
90-day growth
+46.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 8 sellers

Flapen Score

Pilgrim Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Pilgrim Decorations is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilgrim Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Pilgrim Decorations 106K times last year and spent an estimated $26K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+46.7%
Conversion, latest week
1.3%
Market size, estimated
$26Ka year
Peak month
November109.7× the quietest month
Top search term
thanksgiving figurines25K searches a year

02 · Price

A sale here is worth $19.54.

Listings sell for $19.54 on average, from $12.66 to $36.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.54 that is $0 to $2K a year per listing.

Average price
$19.54inside the $15 to $100 sweet spot
Price range
$12.66–$36.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #10,254 within Collectible Figurines. It carries 322 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
31.8%
Average rank
#10,254in Collectible Figurines
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
322per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pilgrim Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 223%
  • Brand 313%
  • Brand 413%

Demand

Pilgrim Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 109.7×

Search terms

Top Pilgrim Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thanksgiving figurines25K/yr
  • pilgrim figurines25K/yr
  • pilgrim decor11K/yr
  • pilgrim decorations5K/yr
  • thanksgiving pilgrims5K/yr
  • pilgrim figurines for thanksgiving13K/yr
  • wooden pilgrims6K/yr
  • pilgrims decor4K/yr
  • thanksgiving pilgrim figurines5K/yr
  • pilgrim decorations for thanksgiving7K/yr

Reviews and returns

What reviews say buyers love and hate about Pilgrim Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
2.9%of orders come back
“so pretty good size”
A buyer, on “Size-Overall”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Pilgrim Decorations questions

Answered from the same tracked data.