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46

pig blanket

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 16Conversion 21Competition 60Returns 77Price range 90Avg price 93Brand share 80Review moat 93Quality gap 27

Review moat

Great143.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$13.56–$36.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 52K searches

According to Flapen's Amazon United States niche tracking, pig blanket is a $19K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pig blanket market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$28K–$33K
units × avg price
Conversion rate
1.6%
Avg BSR
#3,278
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
21.3%
Avg brand age
26 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

23

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

49%

Top 20: 94%

Open market

40%

  • OUSIEDISIE23%
  • AIOMXZZ9%
  • Zevrez9%
  • coedoaes8%
  • Tinerpoim6%
  • uimchwp5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Top pig blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pig blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Soft Blanket”

Quality-Overall17%

“Great quality”

Size-Overall9%

“decent size”

Color9%

“Great color great construction great quality great comfort great warmth”

Gifting Purpose8%

“It was a gift for granddaughter”

Design-Overall6%

“The design is super cute”

Washability4%

“The colors and design are as pictured, and have held up through a few washes already”

Weight Light4%

“it isn't bulky”

Comfort-Overall4%

“comfortable, cute, soft, good size”

Material Quality3%

“Material was 1”

What buyers complain about

Size-Overall21%

“smaller than expected”

Thickness21%

“The polyester fleece this is made of is neither the thickest nor the thinnest”

Warmth6%

“not warm”

Value For Money6%

“Not worth the cost of it, plus shipping”

Quality-Overall4%

“neither the best quality nor the worst”

Top return reasons

Size-Overall50%
Value For Money10%
Material Quality10%
Ease Of Use10%
Thin10%
Print Quality10%

Common questions

Is pig blanket profitable to sell on Amazon United States?
The niche generates $19K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (46/100).
How competitive is the pig blanket niche?
22 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in pig blanket?
Top complaints mined from reviews: Size-Overall, Thickness, Warmth. The return rate is 1.9%.
When does demand for pig blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the pig blanket niche?
Listings span $13.56–$36.76; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.