pie pan
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.7M searches
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.14–$54.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good878.95avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pie pan is a $1.7M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
pie pan market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 72%
- Out of stock
- 9.8%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
579
Top-5 brand share
39%
Top 20: 76%
Top-5 click share
32%
Top 20: 63%
Open market
56%
- GoodCook11%
- MORA CERAMICS HIT PAUSE10%
- MALACASA7%
- LE TAUCI7%
- Pyrex5%
- Waytiffer5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top pie pan search terms
- pie pan460K/yr
- pie dish281K/yr
- pie plate141K/yr
- pie tins69K/yr
- pie pans82K/yr
- pie pans for baking93K/yr
- deep dish pie pan94K/yr
- glass pie dish70K/yr
- pie plates for baking34K/yr
- pie dish for baking72K/yr
Top pie pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GoodCook Everyday Pie Pan Scratch-Resistant Nonstick Heavy Duty Steel Construction with Wide Rim 9-Inch Gray
GoodCook$6.374.7★825 rev
MORA Ceramic Pie Pan for Baking - 9 inch - Deep and Fluted Pie Dish for Old Fashion Apple Pie Quiche Pot Pies Tart etc - Modern Farmhouse Style Porcelain Ceramic Pie Plate - Vanilla White
MORA CERAMICS HIT PAUSE$27.874.9★1,288 rev
LE TAUCI Ceramic Pie Pans for Baking 9 Inches Pie Plate for Apple Pie Round Baking Dish 36 Ounce Fluted Dish Pie Pan Set of 2 White
LE TAUCI$30.104.8★2,259 rev
Pyrex C-209 9.5in Fluted Rim Glass Pie Plate - Made in USA
Pyrex$21.294.5★159 rev
OXO Good Grips GLASS PIE PLATE WITH LID
OXO$16.504.7★5,692 rev
Newest
by launch date
50 Pack 9 Inch Round Aluminum Foil Pie Pans Pie Tins Disposable Ideal for Baking Delicious Tarts or Crispy Pastry Crusts Freezer & Oven Safe Pie Pan For Cooking Storage Roasting & Reheating
JOCHER$19.7771 rev
2 Pack 9 Inch Tart Pan Removable Bottom Non Stick Carbon Steel Pie Pan
EPPARN$12.9958 rev
2 Pack 9.5 Inch Pie Pan with Removable Bottom for Baking Deep Quiche Dish
Vnray$19.39216 rev
MALACASA Ceramic Pie Pan 9 Inch Pie Dish Embossed Quiche Baking Dish
MALACASA$23.94265 rev
Peohud 2 Pack Ceramic Pie Pans 10 Inch Deep Fluted Pie Plate 54 Ounce Round Baking Dish for Quiche Apple Pecan Pie Pot Pie Blue
Peohud$33.32123 rev
Trending
90-day click momentum50 Pack 9 Inch Round Aluminum Foil Pie Pans Pie Tins Disposable Ideal for Baking Delicious Tarts or Crispy Pastry Crusts Freezer & Oven Safe Pie Pan For Cooking Storage Roasting & Reheating
JOCHER$19.774.1★
2 Pack 9 Inch Tart Pan Removable Bottom Non Stick Carbon Steel Pie Pan
EPPARN$12.994.6★
Pyrex C-209 9.5in Fluted Rim Glass Pie Plate - Made in USA
Pyrex$21.294.5★
Sweejar Glass Pie Pan for Baking(2 pack) 9.5 Inches Round Baking Dish for Dinner Non-Stick Pie Plate with Soft Wave Edge for Apple Pie Pumpkin Pie Pot Pies
Sweejar Home$24.924.7★
MALACASA 40 Oz Ceramic Pie Pan 9 Inch Fluted Pie Dish for Quiche
MALACASA$19.064.9★
What buyers say about pie pan
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good for pie baking”
“Excellent size”
“As described”
“Cleans up well”
“Fair price”
“I like how food cook evenly”
“Beautiful and sturdy pie dishes”
“Beautiful color”
“easy to handle”
What buyers complain about
“Kind of flimsy”
“cake pans dont quite fit”
“this simply wasnt deep enough”
“are a heavy product”
“It seems like a quality control issue”
“They lied on the description”
“Damaged goods”
“coating peeled immediately”
“which did not stick”
“I know that after a few uses the coating of this pan with a micro crack will start rusting”
Top return reasons
Common questions
- Is pie pan profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 64 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (65/100).
- How competitive is the pie pan niche?
- 45 brands and 579 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in pie pan?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.5%.
- When does demand for pie pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the pie pan niche?
- Listings span $6.14–$54.21; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.