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Pie Pan

Pass

Pie Pan scores 65 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, demand is soft, at -0.3% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$1.7M/yr1.7M searches / yr
90-day growth
-0.3%search demand this quarter
Competition
32%top-5 click share · 45 brands · 579 sellers

Flapen Score

Pie Pan against its category

The dotted line is the Home & Kitchen average. Past it, Pie Pan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pie Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Pie Pan 1.7M times last year and spent an estimated $1.7M. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.5%
Market size, estimated
$1.7Ma year
Peak month
November7.3× the quietest month
Top search term
pie pan460K searches a year

02 · Price

A sale here is worth $22.41.

Listings sell for $22.41 on average, from $6.14 to $54.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $22.41 that is $22K to $28K a year per listing.

Average price
$22.41inside the $15 to $100 sweet spot
Price range
$6.14–$54.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$28K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #55 within Pie, Tart & Quiche Pans. It carries 879 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
98%
Out of stock, average day
9.8%
Average rank
#55in Pie, Tart & Quiche Pans
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
879per listing
Listings tracked
64

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pie Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

579

Top-5 brand share

39%

Top 20: 76%

Top-5 click share

32%

Top 20: 63%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Pie Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Pie Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pie pan460K/yr
  • pie dish281K/yr
  • pie plate141K/yr
  • pie tins69K/yr
  • pie pans82K/yr
  • pie pans for baking93K/yr
  • deep dish pie pan94K/yr
  • glass pie dish70K/yr
  • pie plates for baking34K/yr
  • pie dish for baking72K/yr

Reviews and returns

What reviews say buyers love and hate about Pie Pan

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Strength”
2.5%of orders come back
“Kind of flimsy”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pie Pan questions

Answered from the same tracked data.