Is pie crust shield profitable to sell on Amazon United States?

The niche generates $538K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the pie crust shield niche?

16 brands and 189 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in pie crust shield?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 2.1%.

When does demand for pie crust shield peak?

Demand peaks in Nov–Dec; the busiest month runs 12.3× the quietest.

What does it cost to enter the pie crust shield niche?

Listings span $5.30–$19.93; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.

pie crust shield

Worth a look

Shows searches that convert (9.7% search→purchase), but soft demand (-14.9% this quarter) keeps it on the watch list.

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$538K

$538K/yr · 500K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,278.05

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Price range

Okay$5.30–$19.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pie crust shield is a $538K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

pie crust shield market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $443K–$554K; units × avg price
Conversion rate: 9.7%
Avg BSR: #1,098
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.3%
Avg brand age: 47 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

189

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

Mrs. Anderson's Baking30%
Antenda21%
csyls15%
yayaboqu6%
BakeBarn5%
Nordic Ware4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.3×

Open Trend

Top pie crust shield search terms

pie crust shield264K/yr -21.4%9.3% conv.
pie crust protector36K/yr -17.1%9.7% conv.
pie shield44K/yr +23.7%7.6% conv.
silicone pie crust shield34K/yr -16.5%8.4% conv.
pie shields for baking3K/yr +331.1%9.0% conv.
pie rings for crust10K/yr -16.4%7.7% conv.
pie crust cover12K/yr -7.8%6.6% conv.
pie edge protector for baking9K/yr -28.8%10.7% conv.
pie crust protectors for edges19K/yr -26.3%8.6% conv.
pie shields for baking adjustable8K/yr -23.6%11.6% conv.

All search terms

Top pie crust shield products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Antenda Adjustable Silicone Pie Crust Shields - Baking Protectors Cover Ring Fits 8-11.4 Inch Pies

Antenda$12.324.2★5,864 rev

csyls Easily Adjustable Silicone Pie Crust Protector Fits8-11.5 Pie Crust

csyls$10.244.8★63 rev

Mrs. Andersons Baking Pie Crust Protector Shield Fits 9.5-Inch And 10-Inch Pie Plates Prevents Over-Browning And Spills

Mrs. Anderson's Baking$9.664.5★10,172 rev

Mrs. Andersons Baking Pie Crust Protector Shield Set Of 2 Fits 9.5-Inch And 10-Inch Pie Plates Prevents Over-Browning And Spills

Mrs. Anderson's Baking$15.544.5★10,172 rev

Mrs. Andersons Baking Pie Crust Protector Shield Fits Up To 8-Inch Pie Plates Prevents Over-Browning And Spills

Mrs. Anderson's Baking$8.204.5★10,172 rev

Newest

by launch date

Csxydz Adjustable food-grade silicone pie crust protector-baking lid with 2 anti-slip clips Say goodbye to burnt edges BPA-free suitable for 8-11.5 inch pies (2-pcs)

Csxydz$9.8934 rev

4mo ago

csyls Easily Adjustable Silicone Pie Crust Protector Fits8-11.5 Pie Crust

csyls$10.2463 rev

6mo ago

SAYUANVA Silicone Pie Crust Shield Adjustable Pie Edge Protector for 8-11.4 Inch Pies 2-Pack Blue Baking Guards - Reusable Non-Stick Prevents Burned Edges for Perfect Golden Crust (Blue)

SAYUANVA$5.3061 rev

8mo ago

Adjustable Silicone Pie Crust Shield | 8.7-11.4 Reusable Baking Guard | Prevents Burnt Edges Food Grade Silicone Cover for Pies/Tarts/Quiche/Pizza | 2-Pack | Oven/Microwave/Dishwasher Safe (Blue)

yayaboqu$5.9783 rev

8mo ago

BakeBarn Pie Shield 2 Pack Pie Crust Protector European Grade Silicone

BakeBarn$19.9376 rev

10mo ago

What buyers say about pie crust shield

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Quality-Overall12%

“Excellent product, well made and easy to clean”

Size-Overall9%

“was easy to adjust the size to fit”

Ease Of Cleaning7%

“Easy to wash and store”

Adjustability/Rotatability/Reclining6%

“are easy to adjust”

Advertised Vs Actual Product6%

“Just What I Wanted”

Baking6%

“Great for even baked crusts”

Value For Money5%

“Great price”

Efficiency4%

“effective”

Cooking Experience2%

“As someone who loves baking for family gatherings and holidays, this little tool has earned a permanent spot in my baking drawer”

What buyers complain about

Size-Overall21%

“Too small”

Ease Of Use11%

“which were really cumbersome to use”

Strength10%

“Super flimsy,”

Functionality-Overall7%

“They don't stay on the pie pan very well”

Quality-Overall3%

“just not as good as I thought they would be”

Grip1%

“easily slips off, dont purchase”

Design-Overall1%

“These dont stay on at all suck a poor design”

Weight Heavy1%

“They are way too bulky”

Adhesion/Stickiness1%

“It doesnt hold together super tight”

Value For Money1%

“It takes money”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product7%

Functionality-Overall5%

Strength4%

Material Quality3%

Ease Of Use2%

Quality-Overall2%

Connectivity-Overall1%