pie crust cutter
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.69–$31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,846.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, pie crust cutter is a $53K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
pie crust cutter market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2,132
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 77%
- Out of stock
- 8.0%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
72
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
32%
Top 20: 75%
Open market
48%
- Nordic Ware11%
- Talisman Designs10%
- Ginfonr8%
- Fusiontec8%
- Spring Chef8%
- BELMAKS7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
Top pie crust cutter search terms
- pie crust cutter54K/yr
- pie top cutter14K/yr
- pie dough cutters7K/yr
- pie crust cutters7K/yr
- pie decorating tools5K/yr
- pie crust cutters shapes5K/yr
- pie top cutter decorative6K/yr
- pie crust cutouts3K/yr
- pie cutters shapes10K/yr
Top pie crust cutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fusiontec Pastry Wheel Cutter - Pasta Cutter Wheel - Ravioli Crimper Cutter Wheel for Home and Kitchen Use 1.3inch
Fusiontec$4.944.5★1,974 rev
Nordic Ware Lattice & Hearts Pie Top Cutter
Nordic Ware$12.604.5★1,049 rev
Pastry Wheel Decorator and Cutter Beautiful Pie Crust Pizza Pastry lattice Decoration Tools Plastic Pie Decoration Cutter Lattice Cutting Tool for Beautiful Pie Crust or Ravioli Pasta
BELMAKS$9.273.8★805 rev
2 Pack Pie Crust Cutter 10 Inch Heart Design for Decorate Pie Crusts
Enhon$11.154.2★31 rev
Norpro Lattice Pie Top Cutter 10-Inch White
Norpro$7.384.6★382 rev
Newest
by launch date
Ocoullow Fluted Pastry Wheel Cutter 1.5 Inch Pasta Cutter Wheel for Ravioli Pie Crust & Dough Pastry Crimper and Pasta Wheel Cutter Tool for Baking Home Kitchen Use
Ocoullow$7.7813 rev
Pastry Lattice Roller CutterStainless Steel Pie Crust Cutter Tool for Pastry Dough Pizza Bread and Beef Wellington
talisleskye$13.8715 rev
Ginfonr Pastry Wheel Cutter Pasta Cutter Wheel for Fluted Pastry Ravioli Cutter Wheel with Handle Designs Pizza Pie Crust Decorating Tools for Home and Kitchen Use
Ginfonr$8.1314 rev
Ginfonr Pastry Lattice Roller Cutter Pastry Cutter Roller DIY Baking Tool for Dought Cookie Pie Crust Pastry Wheel for Cutting Baking & Cooking Tool for Apple Pie Crust or Ravioli Pasta
Ginfonr$8.6931 rev
2 Pack Pie Crust Cutter 10 Inch Heart Design for Decorate Pie Crusts
Enhon$11.1531 rev
Trending
90-day click momentum
lattice pastry cutter-Pastry Lattice Roller Cutter -Create perfect lattice dough at home for pies pizza bread and Beef Wellington.
SuperMomo$17.454.7★
Pastry Lattice Roller CutterStainless Steel Pie Crust Cutter Tool for Pastry Dough Pizza Bread and Beef Wellington
talisleskye$13.874.9★
Rainspire XL Pastry Cutter For Baking Heavy Duty Pastry Blender Stainless Steel Thick Sharp Blades Dough Blender Dough Cutter Butter Cutter Pastry for Easy Mixing Dishwasher Safe (Black)
Rainspire$4.694.8★
Ginfonr Pastry Wheel Cutter Pasta Cutter Wheel for Fluted Pastry Ravioli Cutter Wheel with Handle Designs Pizza Pie Crust Decorating Tools for Home and Kitchen Use
Ginfonr$8.133.5★
Ocoullow Fluted Pastry Wheel Cutter 1.5 Inch Pasta Cutter Wheel for Ravioli Pie Crust & Dough Pastry Crimper and Pasta Wheel Cutter Tool for Baking Home Kitchen Use
Ocoullow$7.784.7★
What buyers say about pie crust cutter
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Handy kitchen tool”
“Well built”
“works as advertised”
“Its also incredibly easy to rinse clean”
“Cant beat the price”
“The grip is comfortable as well”
“Durable”
“The resulting lattice design is phenomenal”
“Works great”
What buyers complain about
“in a small portion”
“Very hard to work with”
“Doesnt work very well”
“They seem to be very low quality”
“Not very sharp”
“False advertisement all the way”
“No instructions”
“Very flimsy”
“Feels a little cheap”
“It broke after a month”
Top return reasons
Common questions
- Is pie crust cutter profitable to sell on Amazon United States?
- The niche generates $53K/yr across 52 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pie crust cutter niche?
- 39 brands and 72 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in pie crust cutter?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Functionality-Overall. The return rate is 1.4%.
- When does demand for pie crust cutter peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the pie crust cutter niche?
- Listings span $4.69–$31.19; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.