Is pie bird profitable to sell on Amazon United States?

The niche generates $52K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).

How competitive is the pie bird niche?

11 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pie bird?

Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Size-Overall. The return rate is 0.8%.

When does demand for pie bird peak?

Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the pie bird niche?

Listings span $6.67–$69.38; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.

pie bird

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.55

avg listing price — sweet spot $15–$100

Review moat

Great257.21

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.67–$69.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$52K

$52K/yr · 61K searches

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, pie bird is a $52K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

pie bird market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 3.6%
Avg BSR: #464
Page quality: 0%
Prime: 53%
Sponsored: 47%
Out of stock: 17.2%
Avg brand age: 61 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

Le Creuset45%
Norpro23%
Blue Rose Pottery8%
Fox Run6%
Mrs. Anderson's Baking4%
Generic3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top pie bird search terms

pie bird31K/yr +5.5%2.9% conv.
pie birds vents for baking10K/yr -22.3%2.7% conv.
pie birds6K/yr -8.5%1.6% conv.
le creuset pie bird10K/yr -17.1%4.5% conv.
pie birds for baking4K/yr +1.3%1.7% conv.

All search terms

Top pie bird products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Norpro Ceramic Pie Bird

Norpro$6.674.8★1,456 rev

Le Creuset Stoneware Pie Bird 3.25 Marseille

Le Creuset$16.334.8★1,457 rev

Le Creuset Stoneware Pie Bird 3.25 Cerise

Le Creuset$16.054.8★1,457 rev

Le Creuset Stoneware Bunny Pie Vent 3 inch Coastal Blue

Le Creuset$23.874.9★30 rev

Le Creuset Stoneware Duck Pie Vent 3 inch White

Le Creuset$24.194.9★30 rev

Newest

by launch date

Set of 2 Ceramic Mushroom Pie Bird Vents Cute Pie Funnel Steam Releaser

dgudgu$11.591 rev

1mo ago

Pink Willow Ceramic Pie Bird 4.5 Inch Baking Tool

Generic$12.880 rev

4mo ago

Le Creuset Stoneware Bunny Pie Vent 3 inch Coastal Blue

Le Creuset$23.8730 rev

5mo ago

Le Creuset Stoneware Duck Pie Vent 3 inch White

Le Creuset$24.1930 rev

5mo ago

MACKENZIE-CHILDS Everyday Pie Plate with Pie Bird Stoneware Pie Pan for Baking and Serving Pink-and-White Rosy Check

MACKENZIE-CHILDS$69.386 rev

11mo ago

What buyers say about pie bird

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Wonderful product”

Design-Overall17%

“Cute enough for decoration”

Gifting Purpose10%

“Great as a gift”

Baking10%

“This little bird beauty will be much appreciated making my pies bake even”

Value For Money10%

“Way worth the price as well”

Advertised Vs Actual Product10%

“MUCH BETTER than I expected”

What buyers complain about

Advertised Vs Actual Product17%

“not the beak as pictured”

Ease Of Use17%

“Not very practical”

Size-Overall11%

“I am a little worried about their large size”

Value For Money11%

“I am a little bothered that the price has substantially decreased since four days ago when I ordered them”

Top return reasons

Size-Overall43%

Color29%

Advertised Vs Actual Product14%

Ethically/Sustainably Sourced7%

Value For Money7%

Common questions

Is pie bird profitable to sell on Amazon United States?: The niche generates $52K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).
How competitive is the pie bird niche?: 11 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pie bird?: Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Size-Overall. The return rate is 0.8%.
When does demand for pie bird peak?: Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the pie bird niche?: Listings span $6.67–$69.38; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.