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Picture Holders

Maybe

The top 5 brands take only 42% of clicks. But an estimated 5.3% of orders come back, so Picture Holders is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$268K/yr392K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
27%top-5 click share · 39 brands · 48 sellers

Flapen Score

Picture Holders against its category

The dotted line is the Home & Kitchen average. Past it, Picture Holders is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Holders market on Amazon at a glance

Shoppers on Amazon United States searched for Picture Holders 392K times last year and spent an estimated $268K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
6.2%
Market size, estimated
$268Ka year
Peak month
July1.7× the quietest month
Top search term
picture holders for tables102K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $5.85 to $23.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.05 that is $3K to $6K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$5.85–$23.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #38 within Display Stands. It carries 2,839 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#38in Display Stands
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,839per listing
Listings tracked
69

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Picture Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

48

Top-5 brand share

42%

Top 20: 83%

Top-5 click share

27%

Top 20: 58%

Open market

53%

  • Brand 119%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Picture Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Picture Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture holders for tables102K/yr
  • picture holders39K/yr
  • decorative plate stand27K/yr
  • decorative plate holder32K/yr
  • large plate stand14K/yr
  • plate stands for display 8 inch17K/yr
  • platter display stand18K/yr
  • easel stand for tabletop13K/yr
  • plate stand for display16K/yr
  • dish display stand17K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Holders

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Strength”
25%of negative reviews mention “Strength”
5.3%of orders come back
“Flimsy plastic”
A buyer, on “Strength”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Picture Holders questions

Answered from the same tracked data.