Picture Frames
MaybeShoppers spend an estimated $18.4M a year here. But the average product has 12,211 reviews to catch up to, so Picture Frames is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $18.4M/yr28.8M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 35 sellers
Flapen Score
Picture Frames against its category
The dotted line is the Home & Kitchen average. Past it, Picture Frames is stronger. Inside it, weaker.
Market
The Picture Frames market on Amazon at a glance
Shoppers on Amazon United States searched for Picture Frames 28.8M times last year and spent an estimated $18.4M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 28.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.4M a year.
- Searches, last 12 months
- 28.8M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $18.4Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- picture frames8.0M searches a year
02 · Price
A sale here is worth $13.36.
Listings sell for $13.36 on average, from $4.08 to $30.44. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $13.36 that is $334K to $401K a year per listing.
- Average price
- $13.36under the $15 to $100 sweet spot
- Price range
- $4.08–$30.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $334K–$401K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Picture Frames. It carries 12,211 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Picture Frames
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 12,211per listing
- Listings tracked
- 57
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Picture Frames products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $7.38
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $5.81
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 4y ago
upsimples 8x10 Picture Frame Set of 5 Display Pictures 5x7 with Mat or 8 x 10 Without Wall Gallery Photo Frames Black
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 72,210
- Age
- 5y ago
FIXSMITH 8x10 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 5x7 with Mat or 8x10 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black
- Price
- $6.78
- Rating
- 4.4/5
- Reviews
- 7,221
- Age
- 2y ago
Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
- Price
- $27.61
- Rating
- 4.6/5
- Reviews
- 1,006
- Age
- 1y ago
Trending
estimated 90-day click momentum
PEALSN 8x10 Picture Frame Set of 6 Black Picture Frames with HD Plexiglass Wall Gallery Photo Frames for Wall Mounting or Tabletop Display Black Woodgrain
- Price
- $15.02
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 9mo ago
upsimples Picture Frames set of 19 Including 8x10 5x7 4x6 Black Frame
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 1y ago
LaVie Home 8x10 Picture Frame for Wall Display 8x10 Black Picture Frame with HD Plexiglas 8 x 10 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $5.90
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago
upsimples 8.5 By 11 Picture Frame Display Pictures 6x8 with Mat or 8.5 x 11 Without Wall Hanging Photo Frames Black 1 Pack
- Price
- $5.70
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 4y ago
upsimples 5x7 Picture Frame Display Pictures 4x6 with Mat or 5 x 7 Without Wall Hanging Photo Frames Black 1 Pack
- Price
- $7.67
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
Newest
by launch datePEALSN 8x10 Picture Frame Set of 6 Black Picture Frames with HD Plexiglass Wall Gallery Photo Frames for Wall Mounting or Tabletop Display Black Woodgrain
- Price
- $15.02
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 9mo ago
upsimples Picture Frames set of 19 Including 8x10 5x7 4x6 Black Frame
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 1y ago
Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display
- Price
- $27.61
- Rating
- 4.6/5
- Reviews
- 1,006
- Age
- 1y ago
upsimples 8x10 Picture Frame Natural Solid Wooden Picture Frames Display 5x7 with Mat or 8 x 10 Without Mat Wall or Tabletop 1 Pack Natural
- Price
- $8.24
- Rating
- 4.5/5
- Reviews
- 1,115
- Age
- 1y ago
MIEVU 810 Picture Frame Gold - Picture Frames for Wall Hanging And Tabletop Display Ornate Photo Frame for Poster Vintage Frames with Acrylic
- Price
- $11.19
- Rating
- 4.2/5
- Reviews
- 840
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
35
Est. top-5 brand share
74%
Top 20: 96%
Est. top-5 click share
33%
Top 20: 65%
Open market
24%
- upsimples50%
- Vittanly10%
- LaVie Home5%
- FIXSMITH5%
- BAIJIALI3%
- Califortree2%
Demand
Picture Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Picture Frames search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- picture frames8.0M/yr
- 8x10 picture frame3.8M/yr
- 5x7 picture frame2.7M/yr
- 4x6 picture frame2.2M/yr
- 11x14 picture frame2.0M/yr
- frames1.5M/yr
- picture frame1.6M/yr
- frame844K/yr
- photo frame861K/yr
- picture frames 4x6685K/yr
Reviews and returns
What reviews say buyers love and hate about Picture Frames
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picture Frames questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data