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Philips 5400 Lattego

Fail

The top 5 brands take 100% of clicks, so Philips 5400 Lattego is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$1.8M/yr168K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
74%top-5 click share · 2 brands · 29 sellers

Flapen Score

Philips 5400 Lattego against its category

The dotted line is the Home & Kitchen average. Past it, Philips 5400 Lattego is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips 5400 Lattego market on Amazon at a glance

Shoppers on Amazon United States searched for Philips 5400 Lattego 168K times last year and spent an estimated $1.8M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
1.5%
Market size, estimated
$1.8Ma year
Peak month
December3.0× the quietest month
Top search term
philips 550026K searches a year

02 · Price

A sale here is worth $706.97.

Listings sell for $706.97 on average, from $542.06 to $874.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $706.97 that is $71K to $177K a year per listing.

Average price
$706.97above the $15 to $100 sweet spot
Price range
$542.06–$874.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$71K–$177K
Returns
12.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #77 within Coffee, Tea & Espresso. It carries 306 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
2.8%
Average rank
#77in Coffee, Tea & Espresso
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
10

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Philips 5400 Lattego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Philips 5400 Lattego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Philips 5400 Lattego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips 550026K/yr
  • phillips 5500 fully automatic espresso and cappuccino machine26K/yr
  • philips 5500 coffee machine26K/yr
  • phillips 550015K/yr
  • philips 4400 coffee machine12K/yr
  • philips 5500 series fully automatic espresso machine - lattego11K/yr
  • philips 5500 lattego6K/yr
  • phillips 4400 fully automatic espresso and cappuccino machine11K/yr
  • philips lattego 55007K/yr
  • philips 5400 coffee machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Philips 5400 Lattego

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
12.4%of orders come back
“Keeps breaking”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips 5400 Lattego questions

Answered from the same tracked data.