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Pheasant

Fail

Buyers convert on only 1.3% of searches, so Pheasant is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$107K/yr205K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
15%top-5 click share · 44 brands · 81 sellers

Flapen Score

Pheasant against its category

The dotted line is the Home & Kitchen average. Past it, Pheasant is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pheasant market on Amazon at a glance

Shoppers on Amazon United States searched for Pheasant 205K times last year and spent an estimated $107K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.3%
Market size, estimated
$107Ka year
Top search term
spode woodland78K searches a year

02 · Price

A sale here is worth $41.31.

Listings sell for $41.31 on average, from $5.72 to $174.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.31 that is $0 to $4K a year per listing.

Average price
$41.31inside the $15 to $100 sweet spot
Price range
$5.72–$174.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #4,517 within Dinnerware. It carries 134 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
91%
Out of stock, average day
2.3%
Average rank
#4,517in Dinnerware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
134per listing
Listings tracked
132

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pheasant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

81

Top-5 brand share

82%

Top 20: 94%

Top-5 click share

15%

Top 20: 43%

Open market

17%

  • Brand 175%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (38 brands, 17%)

Demand

Pheasant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6× · 6 of 12 months tracked

Search terms

Top Pheasant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spode woodland78K/yr
  • pheasant decor40K/yr
  • pheasant29K/yr
  • woodland spode11K/yr
  • spode delamere8K/yr
  • spode woodland dinner plate15K/yr
  • pheasant figurine10K/yr
  • spode woodland salad plates6K/yr
  • spode turkey4K/yr
  • spode thanksgiving4K/yr

Reviews and returns

What reviews say buyers love and hate about Pheasant

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Very Small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pheasant questions

Answered from the same tracked data.