Pet Safe Wax Melts

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

4.5%

Market size, estimated

$253Ka year

Top search term

happy wax143K searches a year

Listings sell for $18.67 on average, from $9.02 to $43.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $18.67 that is $2K to $5K a year per listing.

Average price

$18.67inside the $15 to $100 sweet spot

Price range

$9.02–$43.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #161 within Home Fragrance. It carries 809 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#161in Home Fragrance

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

809per listing

Listings tracked

46

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months