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Personalized Towels

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.9% of searches, so Personalized Towels is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$75K/yr373K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
24%top-5 click share · 51 brands · 60 sellers

Flapen Score

Personalized Towels against its category

The dotted line is the Home & Kitchen average. Past it, Personalized Towels is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalized Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Personalized Towels 373K times last year and spent an estimated $75K. The top 5 brands take 31% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
0.9%
Market size, estimated
$75Ka year
Top search term
custom beach towel51K searches a year

02 · Price

A sale here is worth $21.70.

Listings sell for $21.70 on average, from $7.32 to $51.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.70 that is $0 to $2K a year per listing.

Average price
$21.70inside the $15 to $100 sweet spot
Price range
$7.32–$51.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #616 within Towels. It carries 626 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
22%
Out of stock, average day
7.6%
Average rank
#616in Towels
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
626per listing
Listings tracked
90

04 · Newcomers

7 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Personalized Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

60

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

24%

Top 20: 53%

Open market

64%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Search terms

Top Personalized Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom beach towel51K/yr
  • personalized towels58K/yr
  • custom towel34K/yr
  • personalized towel25K/yr
  • custom towels21K/yr
  • personalized beach towels for adults23K/yr
  • custom beach towels16K/yr
  • custom towels with names19K/yr
  • personalized bath towels22K/yr
  • customized beach towels12K/yr

Reviews and returns

What reviews say buyers love and hate about Personalized Towels

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“very cheap quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Personalized Towels questions

Answered from the same tracked data.