Personalized Towels
MaybeThe top 5 brands take only 31% of clicks. But buyers convert on only 0.9% of searches, so Personalized Towels is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 4964
- Market size
- $75K/yr373K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 24%top-5 click share · 51 brands · 60 sellers
Flapen Score
Personalized Towels against its category
The dotted line is the Home & Kitchen average. Past it, Personalized Towels is stronger. Inside it, weaker.
Market
The Personalized Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Personalized Towels 373K times last year and spent an estimated $75K. The top 5 brands take 31% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 373K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $75Ka year
- Top search term
- custom beach towel51K searches a year
02 · Price
A sale here is worth $21.70.
Listings sell for $21.70 on average, from $7.32 to $51.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.70 that is $0 to $2K a year per listing.
- Average price
- $21.70inside the $15 to $100 sweet spot
- Price range
- $7.32–$51.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #616 within Towels. It carries 626 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 22%
- Out of stock, average day
- 7.6%
- Average rank
- #616in Towels
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 626per listing
- Listings tracked
- 90
04 · Newcomers
7 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Personalized Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Custom Beach Towel with Text Logo Photo Customized Bath Towels for Travel Beach Camping Seaside Bathroom Camping Vertical(27.5X55) Inch
- Price
- $13.96
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 5mo ago

FrameStory Custom Personalized Beach Towel with Photos and Text Fully Customizable with Your Pictures and Message Super Soft Silk Touch Velour Beach Towel 30 x 60 1-Sided Printing
- Price
- $24.65
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 2y ago

JML Personalized Beach Towel with Name Custom Cabana Stripe Beach Towel Customized Microfiber Pool Towel Quick Dry & Absorbent Swim Towel for Adult Mothers Day Birthday Summer Holiday Vacation
- Price
- $18.95
- Rating
- 4.5/5
- Reviews
- 5,419
- Age
- 1y ago

Dreamdecor Custom Beach Towel with Name Striped Kids Personalized Beach Towels for Swimming Pool Vacation Graduation Gifts Microfiber Sand Free Fast Drying Beach Towel for Adults Women Men
- Price
- $19.55
- Rating
- 3.6/5
- Reviews
- 152
- Age
- 2y ago

MeMoShe Personalized Beach Towels with Name Microfiber Custom Beach Towels Graduated Gifts for Students Sand Free Quick Dry Beach Towel for Women Lightweight Beach Towel for Adults 30x60 Inch Pink
- Price
- $19.42
- Rating
- 3.6/5
- Reviews
- 190
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bemaystar Ships Next Day Personalized Beach Towels with Names - Custom Beach Towel Printed in USA - Personalized Towels for Adults & Kids for Pool Vacation - Customized Gifts for Men Women-Navy Blue
- Price
- $17.74
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3mo ago

Bemaystar Ships Next Day Personalized Beach Towels for Kids & Adults - Custom Beach Towel Printed in USA - Custom Photo Gifts for Pool Vacation Customized Gifts for Women Kids Family - 4 Photos
- Price
- $20.29
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3mo ago

Bemaystar Ships Next Day Personalized Beach Towels with Names - Custom Beach Towel Printed in USA - Personalized Towels for Adults for Pool Vacation - Custom Gifts for Men Women Kids-Light Blue
- Price
- $16.24
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago

Custom Beach Towel with Text Logo Photo Customized Bath Towels for Travel Beach Camping Seaside Bathroom Camping Vertical(27.5X55) Inch
- Price
- $13.96
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 5mo ago

Zoneshinex Personalized Monogrammed Thin Beach Towel Sand Free Quick Dry Super Absorbent Customized Initial Letter Lightweight Oversized Pool Swim Microfiber Towels E Gifts for Women
- Price
- $16.59
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 7mo ago
Newest
by launch date
Bemaystar Ships Next Day Personalized Beach Towels with Names - Custom Beach Towel Printed in USA - Personalized Towels for Adults & Kids for Pool Vacation - Customized Gifts for Men Women-Navy Blue
- Price
- $17.74
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3mo ago

Bemaystar Ships Next Day Personalized Beach Towels for Kids & Adults - Custom Beach Towel Printed in USA - Custom Photo Gifts for Pool Vacation Customized Gifts for Women Kids Family - 4 Photos
- Price
- $20.29
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3mo ago

Bemaystar Ships Next Day Personalized Beach Towels with Names - Custom Beach Towel Printed in USA - Personalized Towels for Adults for Pool Vacation - Custom Gifts for Men Women Kids-Light Blue
- Price
- $16.24
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago

Custom Beach Towel with Text Logo Photo Customized Bath Towels for Travel Beach Camping Seaside Bathroom Camping Vertical(27.5X55) Inch
- Price
- $13.96
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 5mo ago

Zoneshinex Personalized Monogrammed Thin Beach Towel Sand Free Quick Dry Super Absorbent Customized Initial Letter Lightweight Oversized Pool Swim Microfiber Towels E Gifts for Women
- Price
- $16.59
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
51 falling
Sellers
60
Est. top-5 brand share
31%
Top 20: 76%
Est. top-5 click share
24%
Top 20: 53%
Open market
64%
- Generic8%
- FrameStory6%
- Bemaystar6%
- Dreamdecor5%
- MeMoShe5%
- EVER20005%
Search terms
Top Personalized Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom beach towel51K/yr
- personalized towels58K/yr
- custom towel34K/yr
- personalized towel25K/yr
- custom towels21K/yr
- personalized beach towels for adults23K/yr
- custom beach towels16K/yr
- custom towels with names19K/yr
- personalized bath towels22K/yr
- customized beach towels12K/yr
Reviews and returns
What reviews say buyers love and hate about Personalized Towels
We read the reviews and the return reasons for every product selling here.
“very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalized Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









