Personalized Gifts

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

-32.4%

Conversion, latest week

0.8%

Market size, estimated

$815Ka year

Peak month

December19.2× the quietest month

Top search term

personalized gifts1.4M searches a year

Listings sell for $22.86 on average, from $5.14 to $35.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $22.86 that is $6K to $11K a year per listing.

Average price

$22.86inside the $15 to $100 sweet spot

Price range

$5.14–$35.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

5.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #23 within Wearable Blankets. It carries 1,631 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#23in Wearable Blankets

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,631per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months